Priori Legal

Priori is a legal technology company that helps corporate legal departments find, hire, and manage outside counsel. It operates two main offerings: a Talent Marketplace that connects in-house legal teams with vetted external lawyers for project work, overflow support, temporary placements, local counsel needs, and specialized expertise; and Priori RFP, software for data-driven outside counsel selection that combines billing insights, sourcing policies, and matter data to launch structured RFPs, compare proposals, and track firm performance.

The products are supported by Scout, an AI layer for outside counsel decision-making that guides legal teams from matter intake through firm selection. Stated Scout capabilities include policy governance (capturing matters in natural language or documents to determine the appropriate sourcing path), firm intelligence (panel relationships, firm expertise, past performance and rate insights), RFP creation and evaluation (comparing providers on experience, approach, and pricing), and spend alignment (matching scope, value, pricing model, and provider type to budget expectations). Scout was earlier described as a data- and insight-driven relationship management and panel management SaaS platform, in beta in 2022 with Hearst, Marsh McLennan, Zimmer Biomet, and a Fortune 10 technology company, and intended also to support informed hiring decisions and diversity and inclusion initiatives.

Priori states its mission as modernizing outside counsel management and hiring by combining technology with industry insights to help legal departments improve efficiency, reduce spend, and make informed hiring decisions. The company maintains a Client Advisory Board of in-house legal operations, pricing, and counsel leaders, and a Talent Network that legal providers can join.

Founding story

Co-founders Basha Rubin (CEO) and Mirra Levitt (Chief Product Officer) met as classmates at Yale Law School. Rubin, from a family of entrepreneurs, passed the bar and built an initial version of Priori after observing that people could not easily identify, evaluate, or price quality legal help. The company first launched as a marketplace serving individuals and small businesses, then pivoted to a B2B model after early traction with in-house counsel at startups indicated a larger need among corporate buyers of legal services.

Business model

Priori operates two lines: a global marketplace for the delivery of legal services, and SaaS products for in-house legal teams — panel management/relationship insight software (Scout) and RFP software — used to gain insight into outside counsel relationships and run structured selection processes.

The company describes itself as offering a marketplace for legal services delivery alongside SaaS platforms for in-house legal teams; specific pricing terms are not disclosed.

Traction

As of the July 2022 funding announcement, Priori reported 8,000+ vetted attorneys in 700+ practice proficiencies across all U.S. states and 55 countries, 250% growth over the prior year, average client cost savings of 60% and time savings of 80%, and a Scout beta with Hearst, Marsh McLennan, Zimmer Biomet, and a Fortune 10 technology company. Cumulative funding raised was stated as $21.3 million.

Latest developments

Priori launched RFP software in 2024 and now markets Scout as an AI layer guiding legal teams from matter intake through firm selection, alongside published client case studies such as GE Aerospace panel management and legal spend tracking.