Priori
Founded 2013 Β· 74 employees on LinkedIn Β· 11 known investors
Priori provides a platform for legal teams to manage and source outside counsel, offering capabilities for matter intake, firm intelligence, RFP evaluation, and spend alignment to optimize legal resourcing decisions.
Also known as Priori Legal
Investors Β· 11
Also in the syndicate Β· 5
Company profile
researched Aug 2026Priori is a legal technology company that helps corporate legal departments find, hire, and manage outside counsel. It operates two main offerings: a Talent Marketplace that connects in-house legal teams with vetted external lawyers for project work, overflow support, temporary placements, local counsel needs, and specialized expertise; and Priori RFP, software for data-driven outside counsel selection that combines billing insights, sourcing policies, and matter data to launch structured RFPs, compare proposals, and track firm performance.
The products are supported by Scout, an AI layer for outside counsel decision-making that guides legal teams from matter intake through firm selection. Stated Scout capabilities include policy governance (capturing matters in natural language or documents to determine the appropriate sourcing path), firm intelligence (panel relationships, firm expertise, past performance and rate insights), RFP creation and evaluation (comparing providers on experience, approach, and pricing), and spend alignment (matching scope, value, pricing model, and provider type to budget expectations). Scout was earlier described as a data- and insight-driven relationship management and panel management SaaS platform, in beta in 2022 with Hearst, Marsh McLennan, Zimmer Biomet, and a Fortune 10 technology company, and intended also to support informed hiring decisions and diversity and inclusion initiatives.
Priori states its mission as modernizing outside counsel management and hiring by combining technology with industry insights to help legal departments improve efficiency, reduce spend, and make informed hiring decisions. The company maintains a Client Advisory Board of in-house legal operations, pricing, and counsel leaders, and a Talent Network that legal providers can join.
Founding story
Co-founders Basha Rubin (CEO) and Mirra Levitt (Chief Product Officer) met as classmates at Yale Law School. Rubin, from a family of entrepreneurs, passed the bar and built an initial version of Priori after observing that people could not easily identify, evaluate, or price quality legal help. The company first launched as a marketplace serving individuals and small businesses, then pivoted to a B2B model after early traction with in-house counsel at startups indicated a larger need among corporate buyers of legal services.
Business model
Priori operates two lines: a global marketplace for the delivery of legal services, and SaaS products for in-house legal teams β panel management/relationship insight software (Scout) and RFP software β used to gain insight into outside counsel relationships and run structured selection processes.
The company describes itself as offering a marketplace for legal services delivery alongside SaaS platforms for in-house legal teams; specific pricing terms are not disclosed.
Traction
As of the July 2022 funding announcement, Priori reported 8,000+ vetted attorneys in 700+ practice proficiencies across all U.S. states and 55 countries, 250% growth over the prior year, average client cost savings of 60% and time savings of 80%, and a Scout beta with Hearst, Marsh McLennan, Zimmer Biomet, and a Fortune 10 technology company. Cumulative funding raised was stated as $21.3 million.
Latest developments
Priori launched RFP software in 2024 and now markets Scout as an AI layer guiding legal teams from matter intake through firm selection, alongside published client case studies such as GE Aerospace panel management and legal spend tracking.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Priori positions itself as a legal marketplace and outside counsel management software provider addressing what it describes as an $800 billion global legal services market. In 2022 it reported a network of more than 8,000 vetted attorneys across 700+ practice proficiencies, all 50 U.S. states, and 55 countries. It has been recognized by Legalweek, Deloitte's Technology Fast 500, and the Financial Times.
The company points to the scale and vetting of its attorney network, coverage across small and large firms and many jurisdictions, and the combination of a marketplace with data-driven panel management and RFP tooling; it cites average client cost savings of about 60% versus prior spend on comparable services and 80% time savings in seeking counsel.
Technology
Scout provides AI-based intelligence for outside counsel decisions, applying workspace rules, ingesting matters submitted in natural language or as documents, surfacing firm and rate intelligence, and supporting RFP creation and evaluation and spend alignment.
Go-to-market
Priori markets directly to in-house legal teams through demo requests for its RFP product and marketplace intake for legal talent, supported by published client case studies and a Client Advisory Board of legal operations leaders. On the supply side it recruits attorneys and legal providers into a Talent Network.
In-house legal departments, including Fortune 500 enterprises, fast-growing technology companies, and global enterprises. Named clients and case study subjects include GE Aerospace, Voyage Foods, SeatGeek, Organon, Vonage, Verizon, and Anchorage Digital; Scout beta participants included Hearst, Marsh McLennan, and Zimmer Biomet.
Geography
Headquartered with an office in New York, with US-wide remote work for employees. The attorney network spans all 50 U.S. states and 55 countries, and the company serves legal departments globally.
History
Priori launched in 2013 as a legal marketplace for small businesses, and in 2016 pivoted the marketplace to focus on corporate legal departments. It raised a $2 million seed round in 2017, a $6 million Series A in 2020, and a $15 million Series A-1 in 2022, bringing total funding to $21.3 million. The product suite expanded with panel management software in 2021 and RFP software in 2024. The company joined HearstLab, an accelerator for women-led startups, in 2017.
Risks & controversies
The founders have described fundraising as difficult, meeting hundreds of investors and facing frequent rejections, and have discussed added challenges as female founders raising while pregnant. In 2022 management noted recession preparation centered on helping legal departments optimize outside counsel work allocation.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 6
by search overlap
Companies competing with Priori for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 9
launches, deals, and filingsPriori released software for structured, data-driven outside counsel RFPs.
Round included new investors Thomson Reuters Ventures, The LegalTech Fund, Thirty Five Ventures, Peak6 Strategic Capital and Soma Ventures, with existing investors Bridge Investments, Great Oaks Venture Capital, HearstLab, Mindset Ventures and Jambhala participating; total funding reached $21.3M.
$15M source β
Scout, a data- and insight-driven relationship and panel management SaaS platform, entered beta with Hearst, Marsh McLennan, Zimmer Biomet and a Fortune 10 technology company.
Priori added panel management software for outside counsel management.
$6M source β
$2M source β
Priori became part of HearstLab, Hearst's accelerator for women-led startups.
Priori repositioned its marketplace from small business and consumer users to in-house corporate legal teams.
The company launched its first marketplace serving individuals and small businesses.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Prioripriorilegal.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Priori do?
- Priori runs a global legal talent marketplace and software for in-house teams to source and manage outside counsel.
- Who are Priori's investors?
- Priori's investors include Bridge Venture Fund, Great Oaks Venture Capital, LegalTech, Mindset Venture, Thomson Reuters Ventures, HearstLab.