Fundraising Fox

Primer

Founded 2020 · 284 employees on LinkedIn · 7 known investors

Find your way into Primer

356 people in our graph share verified history with the Primer team — schools, employers, funds. One of them is your warm intro.

Alessandro Tavecchiounlockedknows Gabriel Le Roux · together at Università Bocconi (overlapped)
×2knows the team · via IE Business School
×2knows the team · via Università Bocconi
×6knows the team · via The Hong Kong University of Science and Technology
knows the team · via Korea Advanced Institute of Science and Technology

Primer offers a payments platform that unifies transaction data and provides tools for finance and payments teams to monitor, optimize, and scale their payment operations across regions. It serves ecommerce and merchant businesses managing global payments, with features like fallbacks, fraud defense, and an AI companion.

AI & Machine LearningFintechSaaS

Founders & leadership

Primer was founded in 2020 by Gabriel Le Roux.

GLGabriel Le Roux
Gabriel Le RouxinCo-founder & CEOFounder of Primer, a payments platform that unifies transaction data and provides orchestration, reconciliation, FX, and financial operations tools for merchants managing global payments.

Investors · 7

AccelPalo Alto · $1.6M – $70M
Balderton CapitalLondon · $5M – $50M
ICONIQSan Francisco
Peak XV PartnersTrianon · $100K – $10M
RTP GlobalNew York · $1M – $15M
SeedcampLondon · $378K – $1.1M
SofinareportedBrussels · $100M – $300M

Funding

SEC filings, press & company announcements

$100M disclosed across 1 round · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Primer went on to found or lead other companies.

Aleks ĐekićProduct LeadFounded AlgunaJamie MacLeodSoftware EngineerFounded Alguna

In the news

Primer raises $100m Series C to scale AI payments platformfinance.yahoo.com · May 2026Primer Raises $100 Million Series C Funding Led By Sofinaascendants.in · May 2026UK payments startup Primer raises €86.2 million Series C to expand AI capabilities and accelerate US growth | EU-Startupseu-startups.com · May 2026Primer Raises $100M in Series C Fundingfinsmes.com · May 2026Primer Raises $100M Series C to Bring AI to Every Payment and Accelerate US Expansionbusinesswire.com · May 2026Balderton-backed payments startup Primer raises $100m Series C | Siftedsifted.eu · May 2026

Frequently asked questions

What does Primer do?
Primer offers a payments platform that unifies transaction data and provides tools for finance and payments teams to monitor, optimize, and scale their payment operations across regions. It serves ecommerce and merchant businesses managing global payments, with features like fallbacks, fraud defense, and an AI companion.
Who founded Primer?
Primer was founded by Gabriel Le Roux in 2020.
Who are Primer's investors?
Primer's investors include Accel, Balderton Capital, ICONIQ, Peak XV Partners, RTP Global, Seedcamp, Sofina.
How much funding has Primer raised?
Primer has disclosed $100M raised across 1 round.