Price marketplace-b2c
500 Global '16Plug and Play VenturesSilicon Valley, US · Founded 2016 · 26 employees on LinkedIn · 7 known investors
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A money savings platform that helps consumers maximize their savings through daily use.
Also known as Price.com
Founders & leadership
Price marketplace-b2c was founded in 2016 by RJ Jain and Rahul Jain.
Investors · 7
Company profile
researched Aug 2026Price.com operates a consumer shopping website and mobile app (iOS and Android) that combines price comparison across retailers with cash back rewards and automatic coupon testing. Product pages compare offers from multiple stores — often described as "9+ stores" — and cover new, used and refurbished items, including listings from marketplace and local sellers. The site states that savings are available at more than 100,000 stores, spanning online and in-store purchases across categories such as travel, groceries and fashion, and it surfaces store-level cash back rates and promotional offers for retailers including Nike, Best Buy, The Home Depot, Instacart, Temu, Foot Locker and Uber, alongside discounted gift cards with associated cash back amounts.
Additional consumer features include price-drop tracking with alerts when a monitored product falls to a user-set threshold, instant alerts for nearby deals, and a coupon engine that tests multiple codes at checkout and applies the best one. The company markets an "AI Shopping" capability for finding and comparing deals with price insights and AI-powered search, positioned as free, plus a paid "Pro" tier that automates coupon application, cash back earning and one-click checkout ("Buy with AI"). Earned cash back can be withdrawn via bank deposit, PayPal or Venmo, or redeemed as gift cards from hundreds of brands, donated to charities, or transferred to crypto.
Business model
Price.com is free for consumers to join and use, with a paid "Pro" subscription tier that unlocks automated coupon application, cash back earning and one-click AI checkout. The service directs users to participating retailers via activated shopping links and returns a share of the resulting rewards to users as cash back [0].
Consumer-facing access to price comparison, coupons and AI Shopping is offered free, while the Pro tier is a paid upgrade that automates savings and checkout [0].
Traction
The site states that savings are available at more than 100,000 stores and that the average user earns $288 in cash back per year [0].
▸Full profile — technology, go-to-market, geography
Technology
The product includes a price comparison engine that checks prices across multiple retailers and local sellers, automated coupon testing that iterates through available codes at checkout, product price tracking with drop alerts, location-based deal alerts, and an AI shopping assistant offering AI-powered search, deal comparison and price insights, with a Pro-tier agentic checkout feature [0].
Go-to-market
Distribution is through the price.com website and free mobile apps on iOS and Android, with sign-up positioned as free and app download promoted directly on the site; users activate cash back offers per store before shopping [0].
Online and in-store consumer shoppers seeking lower prices, coupons and cash back across categories including electronics, apparel, home goods, groceries, travel and gift cards [0].
Geography
Consumer offering covers US retailers, with cash back shipping/payout options such as US bank deposit, PayPal and Venmo; comparison listings reference US merchants and local pickup sellers [0].
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsPrice.com promotes an AI Shopping feature (deal discovery, price insights, AI-powered search) offered free, and a paid Pro tier adding auto-applied coupons, cash back earning and one-click "Buy with AI" checkout.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Price marketplace-b2cprice.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Price marketplace-b2c do?
- Price.com is a shopping app and website combining price comparison, coupon automation and cash back rewards.
- Who founded Price marketplace-b2c?
- Price marketplace-b2c was founded by RJ Jain, Rahul Jain in 2016.
- Who are Price marketplace-b2c's investors?
- Price marketplace-b2c's investors include 500 Global, AIX Ventures, Innovation Global Capital, SGH Capital, The Players' Impact, TRAC (Third Round Analytics Capital), Plug and Play Ventures.
- Where is Price marketplace-b2c headquartered?
- Price marketplace-b2c is headquartered in Silicon Valley, US.