Pretty Litter
Los Angeles, US · Founded 2015 · Delaware corporation · 54 employees on LinkedIn · 2 known investors
PrettyLitter is a veterinarian-developed cat litter with color-changing crystals that monitor a cat's urine pH and detect signs of illness while controlling odor. It is sold direct to cat owners through flexible subscription plans or one-time purchases.
Founders & leadership
Pretty Litter was founded in 2015 by Daniel Rotman.
DR
Daniel RotmanFounder & CEO
JC
Jennifer CooksonDirector, R&D Innovation
Investors · 2
Reported raises · per SEC filings
Form D private placements$420.5K disclosed across 1 round · 2016
▶$420.5KraisedNov 2016 · 2 investors · Other TechnologyRule 506(b)
▶$420.5KraisedNov 2016 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Daniel RotmanExecutive Officer, Director
- Offering amount
- $1.1M
- Amount sold
- $420.5K
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does Pretty Litter do?
- PrettyLitter is a veterinarian-developed cat litter with color-changing crystals that monitor a cat's urine pH and detect signs of illness while controlling odor. It is sold direct to cat owners through flexible subscription plans or one-time purchases.
- Who founded Pretty Litter?
- Pretty Litter was founded by Daniel Rotman in 2015.
- Who are Pretty Litter's investors?
- Pretty Litter's investors include BAM Ventures, CSA Partners LLC.
- How much funding has Pretty Litter raised?
- Pretty Litter has disclosed $420.5K raised across 1 round.
- Where is Pretty Litter headquartered?
- Pretty Litter is headquartered in Los Angeles, US.