Pretred

Pretred produces traffic and safety barriers made from recycled rubber derived from waste tires. Its product line includes a standard rubber barrier, the 8-foot TL-2 certified "Colorado Rubber Barrier" aimed at low-speed roadways and construction, load-rated barriers rated to support up to 32,000 pounds for use with heavy machinery, Paceline bike lane barriers designed for high visibility and physical protection of cyclists, and a TL-3 impact-absorbing barrier described as soon to launch.

The company operates an integrated process that begins with recovery of used tires as feedstock, followed by separation and sorting in which rubber is converted to crumb for barriers, steel is directed to other industrial applications, and nylon fibers are incorporated into barrier systems. Rubber crumb is then formed into barriers built for impact, weather and continuous use, after which units are deployed and installed; damaged units can be recycled back into new barriers. Barriers are marketed as energy-absorbing, bumper-friendly, customizable, modular, easy to move and redeploy, and low maintenance.

Business model

Pretred manufactures and sells recycled-rubber barrier products, positioning them on performance, lower lifecycle and transportation costs, and competitive pricing. Barriers are modular and redeployable, and damaged units can be recycled into new barriers, creating a closed-loop material cycle. The website directs prospective buyers to request a quote.

Traction

Pretred states that its partners use its barriers in roadwork zones, traffic control and industrial sites across the country, and that each of its facilities can divert over 100 million pounds of waste tires annually from landfills or incineration.

Latest developments

In June 2025, Pretred celebrated the grand opening of its new tire processing and barrier manufacturing facility in Aurora, Colorado. The company also lists a TL-3 recycled-rubber barrier as soon to launch.