PowerUp Money

PowerUp Money is an Indian mutual fund advisory platform operating a consumer mobile app for Android and iOS. Users log in with a mobile number, provide name, email and PAN, and grant consent for the platform to fetch their existing mutual fund holdings, after which each equity and hybrid fund is rated on a four-level scale — in-form (outperforming its category), on-track (performing well), off-track (losing momentum, pause new investments) and out-of-form (consistently underperforming, exit). Portfolios are reviewed monthly and users are notified when the rating of a held fund changes. The app also shows portfolio performance against benchmarks such as the Nifty 50, two-year fund performance history and rolling returns across time periods.

The paid tier, PowerUp Elite, is priced at ₹999 per year plus GST and packages four capabilities: Selection (Power Rank, identifying top-ranked funds in a category), Review (rank trends plus consistency, recency and volatility comparisons against peers), Rebalancing (a periodic, tax-efficient rebalancing plan within the same category) and Allocation, described as forthcoming, which would recommend category-level portfolio mix by goal and life stage. Additional roadmap items disclosed by the company include family portfolios in a single app, a step-by-step regular-to-direct fund switching plan, direct buy/sell execution of mutual funds inside the app, and PowerUp Infinite, a fully managed one-on-one advisory service with goal-based strategies and end-to-end portfolio management.

The company operates as a SEBI-registered Registered Investment Advisor (Uniorbit Wealth Management Pvt Ltd, RIA no. INA000019798), with the Google Play developer listed as POWEUP MONEY TECHNOLOGIES PRIVATE LIMITED. Ratings are described as back-tested and reviewed manually by in-house analysts, who factor in strategy and management variables and assess funds against category peers.

Founding story

PowerUp Money was founded in 2024 by Prateek Jindal, who was previously a cofounder of Uni Cards. The company's stated mission is to make high-quality, unbiased investment advisory available to Indian investors at a fraction of traditional costs, on the premise that access to credible advice has not kept pace with the growth in mutual fund participation, leaving many investors reliant on informal guidance or short-term performance metrics.

Business model

Advisory is sold directly to retail investors on a subscription basis rather than through commissions from fund houses; the company describes itself as zero-commission and charges a fee for advice under its RIA licence. Free-tier users get a portfolio review and fund ratings, while PowerUp Elite is a ₹999/year (plus GST) membership covering fund selection, rank trends, rebalancing plans and, later, allocation guidance. A higher-touch managed service, PowerUp Infinite, is in preparation, and in-app mutual fund execution is planned. The company operates relationship managers who interact with customers alongside a centralised team of portfolio managers.

Subscription fees paid by investors — principally the PowerUp Elite annual membership at ₹999 plus GST — instead of distribution commissions from mutual fund manufacturers. Inc42 lists revenue of ₹2.6 lakh+ for FY25.

Traction

The company reports more than 500,000 (5 lakh) users onboarded within eight months of launch, over 25,000 paid Elite members, and more than ₹65,000-65,500 crore of mutual fund assets tracked on the platform; the founder separately cited ₹12,500 crore in assets held by paid subscribers. The Android listing shows 10L+ downloads and the iOS listing a 4.5 rating from 428 ratings, ranking No. 146 in Finance. Stated targets are 10 million users and one million paid subscribers over three years. Inc42 lists about 75 employees and ~168K monthly web visits.

Latest developments

In December 2025 the company announced a $12 million Series A led by Peak XV (which contributed $7 million), with Accel, Blume Ventures, Kae Capital, 8i Ventures and DevC participating. Proceeds are directed to strengthening the research and advisory engine, scaling paid products, user acquisition, new product lines and financial literacy efforts. Announced roadmap for 2026 includes family portfolio tracking, a regular-to-direct fund switching plan, direct in-app mutual fund execution, an allocation feature, and the launch of PowerUp Infinite, a 1:1 managed advisory service currently running a beta waitlist.