Potential Motors
Fredericton, CA · 4 known investors
Potential Motors builds vehicle software using cameras, radar or lidar and AI to interpret terrain and pre-emptively adjust driveline, suspension and torque settings for off-road driving. Its products, Terrain Intelligence and Off-Road OS, are hardware-agnostic and work with both combustion and electric vehicle platforms.
Founders & leadership
SP
Sam PoirierCofounder30 Under 30 2025
Investors · 4
Brightspark VenturesMontreal
Build Venturesreported · 2 sourcesHalifax
New Brunswick Innovation Foundationreported · 2 sourcesFredericton · $36.5K – $730K
Also in the syndicate · 1
Farpointe
Funding
SEC filings, press & company announcements$2M disclosed across 1 of 2 rounds · 2022–2024
- $2Mseed roundMay 2024 · 2 sources
Brightspark Ventures, Build Ventures, Farpointe, New Brunswick Innovation Foundation
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Potential Motors do?
- Potential Motors builds vehicle software using cameras, radar or lidar and AI to interpret terrain and pre-emptively adjust driveline, suspension and torque settings for off-road driving. Its products, Terrain Intelligence and Off-Road OS, are hardware-agnostic and work with both combustion and electric vehicle platforms.
- Who founded Potential Motors?
- Potential Motors was founded by Sam Poirier.
- Who are Potential Motors's investors?
- Potential Motors's investors include Brightspark Ventures, Build Ventures, New Brunswick Innovation Foundation.
- How much funding has Potential Motors raised?
- Potential Motors has disclosed $2M raised across 1 of its 2 known rounds.
- Where is Potential Motors headquartered?
- Potential Motors is headquartered in Fredericton, CA.