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Populix

Founded 2018 · 242 employees on LinkedIn · 9 known investors

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Populix is an Indonesian consumer insights and market research company that connects businesses, startups, MSMEs, multinational companies, academics, and policymakers with targeted respondent panels across Indonesia. It offers end-to-end research services—from survey design and respondent recruitment to data analysis and recommendations—covering consumer behavior, industry trends, and public sentiment in Southeast Asia.

ConsumerData & InfrastructureEnterprise SoftwareGovTechMarketing TechMedia & EntertainmentSaaS

Founders & leadership

Populix was founded in 2018 by Eileen K..

EKEileen K.
Eileen K.Co-FounderEileen K. is co-founder and COO of Populix, a consumer insights platform. She previously worked in brand and marketing at Djarum's FMCG subsidiary Savoria and in business development at Djarum, as a consultant at Jaguar Land Rover in the UK, and in product development at Campbell's Soup Company in the US; she holds an MPhil in Management from the University of Cambridge and a BS in Food Science and Human Nutrition from the University of Illinois at Urbana-Champaign.
EK
Eileen KamtawijoyoFounder
JB
Jonathan BenhiFounder
TA
Timothy AstanduFounder

Investors · 9

Brama One Ventureslisted by Brama One VenturesSurabaya

How we know: Brama One Ventures's portfolio page · Not right? Tell us

Gobi Partnerslisted by Gobi PartnersHong Kong
Intudo Ventureslisted by Intudo VenturesJakarta · $1M – $25M

How we know: Intudo Ventures's portfolio page · funding news · mettlesaltwealth.com · open dataset · 5k.vc investor directory · Not right? Tell us

MSW Ventureslisted by MSW VenturesSingapore

How we know: MSW Ventures's portfolio page · mettlesaltwealth.com · Not right? Tell us

Quest Ventureslisted by Quest VenturesSingaporevia James · inferred

How we know: Quest Ventures's portfolio page · Not right? Tell us

Altos VenturesreportedBurlingame · $1M – $3M

How we know: funding news · mettlesaltwealth.com · Not right? Tell us

Pegasus Tech VenturesreportedSan Jose

How we know: funding news · Not right? Tell us

Also in the syndicate · 1

MSW V Asia Fund Xlead

Funding

SEC filings, press & company announcements

$4.3M disclosed across 1 of 3 rounds · 2019–2025

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Populix Raises US$7.7M in Series A Fundingfinsmes.com · Jun 2022

Frequently asked questions

What does Populix do?
Populix is an Indonesian consumer insights and market research company that connects businesses, startups, MSMEs, multinational companies, academics, and policymakers with targeted respondent panels across Indonesia. It offers end-to-end research services—from survey design and respondent recruitment to data analysis and recommendations—covering consumer behavior, industry trends, and public sentiment in Southeast Asia.
Who founded Populix?
Populix was founded by Eileen K. in 2018.
Who are Populix's investors?
Populix's investors include Acrew Capital, Brama One Ventures, Gobi Partners, Intudo Ventures, MSW Ventures, Quest Ventures, Altos Ventures, Pegasus Tech Ventures.
How much funding has Populix raised?
Populix has disclosed $4.3M raised across 1 of its 3 known rounds.