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Populix

Founded 2018 · 242 employees on LinkedIn · 8 known investors

Find your way into Populix

Populix is an Indonesian consumer insights and market research company that connects businesses, startups, MSMEs, multinational companies, academics, and policymakers with targeted respondent panels across Indonesia. It offers end-to-end research services—from survey design and respondent recruitment to data analysis and recommendations—covering consumer behavior, industry trends, and public sentiment in Southeast Asia.

ConsumerData & InfrastructureEnterprise SoftwareGovTechMarketing TechMedia & EntertainmentSaaS

Founders & leadership

Populix was founded in 2018 by Eileen K..

EKEileen K.
Eileen K.Co-FounderEileen K. is co-founder and COO of Populix, a consumer insights platform. She previously worked in brand and marketing at Djarum's FMCG subsidiary Savoria and in business development at Djarum, as a consultant at Jaguar Land Rover in the UK, and in product development at Campbell's Soup Company in the US; she holds an MPhil in Management from the University of Cambridge and a BS in Food Science and Human Nutrition from the University of Illinois at Urbana-Champaign.

Investors · 8

Gobi Partnerslisted by Gobi PartnersHong Kong · $709K – $37M
Intudo Ventureslisted by Intudo VenturesJakarta · $845K – $66M

How we know: Intudo Ventures's portfolio page · funding news · mettlesaltwealth.com · Not right? Tell us

MSW Ventureslisted by MSW VenturesSingapore · $1.1M – $12M

How we know: MSW Ventures's portfolio page · mettlesaltwealth.com · Not right? Tell us

Quest Ventureslisted by Quest VenturesSingapore · $50K – $10Mvia James · inferred

How we know: Quest Ventures's portfolio page · Not right? Tell us

Altos VenturesreportedBurlingame · $1M – $3M

How we know: funding news · mettlesaltwealth.com · Not right? Tell us

Pegasus Tech VenturesreportedSan Jose

How we know: funding news · Not right? Tell us

Also in the syndicate · 1

MSW V Asia Fund Xlead

Funding

SEC filings, press & company announcements

$4.3M disclosed across 1 of 3 rounds · 2019–2025

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Indonesia's Populix raises $4.3M in Series B funding led by MSW V Asia Fund X - TNGlobaltechnode.global · Apr 2025Deals in brief: Populix and viAct raise funding, Vertex Growth invests in Dolphin Semiconductor, plus major China deals, and morekr-asia.com · Apr 2025Populix Raised USD 4.3 Million in Funding — MSW Venturesmettlesaltwealth.com · Apr 2025Indonesia’s Populix raises $4.3M in Series B funding | Business Review Live | Business News, Reviews | Entrepreneur Stories, Interviews | Kerala | Indiabusinessreviewlive.com · Apr 2025Populix Raises US$7.7M in Series A Fundingfinsmes.com · Jun 2022Indonesia's research startup Populix raises USD 1 million seed funding roundkr-asia.com · Dec 2019

Frequently asked questions

What does Populix do?
Populix is an Indonesian consumer insights and market research company that connects businesses, startups, MSMEs, multinational companies, academics, and policymakers with targeted respondent panels across Indonesia. It offers end-to-end research services—from survey design and respondent recruitment to data analysis and recommendations—covering consumer behavior, industry trends, and public sentiment in Southeast Asia.
Who founded Populix?
Populix was founded by Eileen K. in 2018.
Who are Populix's investors?
Populix's investors include Acrew Capital, Gobi Partners, Intudo Ventures, MSW Ventures, Quest Ventures, Altos Ventures, Pegasus Tech Ventures.
How much funding has Populix raised?
Populix has disclosed $4.3M raised across 1 of its 3 known rounds.