Populix
Founded 2018 · 242 employees on LinkedIn · 8 known investors
Populix is a research and consumer insights platform that provides survey tools, respondent panels, and data-driven studies on consumer behavior, industry trends, and public sentiment. It serves businesses, researchers, and organizations, with a focus on Indonesia's market.
Founders & leadership
Populix was founded in 2018 by Eileen K..
EK
Eileen K.inCo-FounderEileen K. is co-founder and COO of Populix, a consumer insights platform. She previously worked in brand and marketing at Djarum's FMCG subsidiary Savoria and in business development at Djarum, as a consultant at Jaguar Land Rover in the UK, and in product development at Campbell's Soup Company in the US; she holds an MPhil in Management from the University of Cambridge and a BS in Food Science and Human Nutrition from the University of Illinois at Urbana-Champaign.
Investors · 8
Acrew CapitalSan Francisco · $1M – $15M
Gobi PartnersHong Kong · $709K – $37M
Intudo VenturesJakarta · $845K – $66M
MSW VenturesSingapore · $1.1M – $12M
Quest VenturesSingapore · $50K – $10Mvia James · inferred
Altos Venturesreported · 2 sourcesBurlingame · $1M – $3M
Pegasus Tech VenturesreportedSan Jose
Also in the syndicate · 1
MSW V Asia Fund Xlead
Funding
SEC filings, press & company announcements$4.3M disclosed across 1 of 2 rounds · 2022–2025
- $4.3MSeries BApr 2025 · 3 sources
MSW V Asia Fund X (lead), MSW Ventures (lead), Acrew Capital, Altos Ventures, Intudo Ventures
Source ↗ - Undisclosed amountSeries AJun 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Populix do?
- Populix is a research and consumer insights platform that provides survey tools, respondent panels, and data-driven studies on consumer behavior, industry trends, and public sentiment. It serves businesses, researchers, and organizations, with a focus on Indonesia's market.
- Who founded Populix?
- Populix was founded by Eileen K. in 2018.
- Who are Populix's investors?
- Populix's investors include Acrew Capital, Gobi Partners, Intudo Ventures, MSW Ventures, Quest Ventures, Altos Ventures, Pegasus Tech Ventures.
- How much funding has Populix raised?
- Populix has disclosed $4.3M raised across 1 of its 2 known rounds.