Pluang

Pluang is an Indonesia-based wealth-tech company operating a multi-asset mobile and web investing and trading platform. Through a single app, users can buy and sell more than 2,000 assets, including 650+ fractional US stocks and ETFs, 620+ crypto assets, 950+ Indonesian equities, 65+ mutual funds and gold, with entry sizes as low as Rp10,000 for crypto and gold and US$1 for US stocks. The platform also offers options trading on US stocks, crypto futures with leverage of up to 25x, leverage of up to 4x on US stocks and ETFs, staking, a USD Yield cash product and automated recurring investing (Auto Invest).

Products are delivered through several licensed group entities: PT PG Berjangka (US stocks, ETFs and options, supervised by OJK), PT Bumi Santosa Cemerlang (crypto assets and crypto futures, with transactions recorded on CFX and guaranteed by KKI), PT Pluang Maju Sekuritas (Indonesian equities brokerage licensed by OJK), PT Sarana Santosa Sejati (mutual funds) and PT Pluang Emas Sejahtera (gold, supervised by Bappebti). Additional layers include Pluang Web Trading, a browser-based terminal integrating TradingView charting, order books, advanced orders and multi-chart layouts, and Pluang Plus, a premium tier offering higher yield on idle USD cash (3.38%), lower US stock transaction fees (0.2% versus 0.3%), lower overnight leverage fees, OTC forex, direct USD deposit and withdrawal, a priority service line and an invitation-only Traders Club community.

Educational and research content is provided via Pluang Academy, Pluang Inspire, news and analyst recommendations sourced from Wall Street investment banks.

Founding story

Co-founders Claudia Kolonas and Richard Chua met while pursuing MBAs at Harvard Business School and were inspired to start the company by a class called Business at the Base of the Pyramid. Kolonas, a Harvard MBA who studied molecular biology as an undergraduate at UCLA, began her career in her family's agribusiness before moving into financial services at Celebes Capital, where she worked on projects including a joint venture with UOB's asset management arm. Chua earned double degrees in Actuarial Studies and Law from UNSW and founded Talent100, an education business in Sydney that he scaled to EBITDA-positive with seven-figure profits within a year, before working at Bain and on Google's executive strategy team across YouTube, Google Cloud and Google Pay, where he identified fintech opportunities in emerging markets. He later moved to Indonesia to co-found Pluang with Kolonas, whom he subsequently married.

Business model

Pluang operates a retail brokerage and investment platform monetised through transaction and spread-based fees across asset classes, plus a paid premium tier. Fees include US stock transaction fees (0.3% for standard users, 0.2% for Pluang Plus), competitive crypto pricing, low mutual fund admin fees and gold spreads, with no account opening or deposit fees. Overnight leverage fees are charged daily (0.0208% standard, 0.0125% for Pluang Plus). Historically gold transaction fees generated the majority of revenue, with Indonesian equities expected to become a major contributor.

Transaction fees, spreads and financing/leverage fees across gold, US stocks, Indonesian stocks, crypto, options and mutual funds, complemented by the Pluang Plus premium subscription tier. Group revenue was reported at US$30 million in the year prior to May 2026, more than doubling year-on-year, with EBITDA profitability achieved that year.

Traction

The website reports more than 12 million users and 2,000+ available assets. Press coverage in May 2026 cited more than 13 million registered accounts, group revenue of US$30 million with over 100% year-on-year growth, EBITDA profitability, and more than 50,000 account applications within a week of the Indonesian equities launch. Earlier reporting noted almost 3 million registered users by September 2021 and, from January 2020 to November 2021, 22x growth in monthly transacting users and 28.5x growth in users with an active balance.

Latest developments

Pluang launched trading in Indonesia Stock Exchange-listed equities at the end of April 2026 and raised approximately US$10 million in a Series C round led by MUFG Innovation Partners announced in May 2026, with proceeds held in reserve for potential acquisitions or overseas expansion. In August 2026 it launched an AI-powered agentic trading beta in Indonesia. Other recent product additions include options trading, crypto futures with 25x leverage, USD Yield and analyst recommendations.