Fundraising Fox

Plink Santa Monica, CA

Los Angeles, US · Founded 2021 · 30 employees on LinkedIn · 7 known investors

Find your way into Plink Santa Monica, CA

96 people in our graph share verified history with the Plink Santa Monica, CA team — schools, employers, funds. One of them is your warm intro.

Ren Rileyunlockedknows Mitch Jacobs · together at Dartmouth College (overlapped)
×10knows the team · via Dartmouth College
knows the team · via Petal

Plink provides technology solutions with consumer- and portal-facing products, though the investor relations page gives limited detail on its specific offerings.

Also known as Fanbank · Plink

AI & Machine LearningFintechRetail TechSaaS

Founders & leadership

Plink Santa Monica, CA was founded in 2021 by Mitch Jacobs.

MJMitch Jacobs
Mitch JacobsinCEO & FounderMitch Jacobs founded three prior payment companies—two sold to public companies and OnDeck (founded 2006, where he served as CEO for seven years before its NYSE IPO)—and now leads Plink, a transaction personalization platform embedded in core processing and digital banking systems for community banks and credit unions.

Investors · 7

Bullpen Capital✓ verifiedSan Francisco · $2M – $4M
CrossCut✓ verifiedVenice
Clocktower VenturesSanta Monica · $100K – $20M
Reciprocal VenturesNew York City · $250K – $3M
Temerity Capital Partners
IrishAngelsreportedSan Francisco · $250K – $350K
TTV CapitalreportedAtlanta · $250K – $7M

Company profile

researched Aug 2026

Plink is a technology company that applies personalization to payment transactions, positioning itself as bringing personalized commerce to businesses of all sizes. Its stated aim is to make transactions "smart" by linking banks, businesses and consumers around individual purchase activity.

The company markets a set of tools intended to help local businesses grow within neighborhoods across the United States, reflecting an emphasis on small and independent merchants. Plink is the successor brand to Fanbank, with the company's site indicating the name change.

Business model

Plink supplies personalization technology around purchase transactions, serving banks, businesses and consumers, and provides tools aimed at helping local merchants grow.

Traction

The company reports having personalized 700 million transactions for banks, businesses and consumers.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Describes itself as the first to bring personalized commerce to businesses of all sizes, citing Accenture research that 91% of customers prefer personalized shopping experiences.

Technology

Transaction personalization technology applied to payments and commerce; the company reports having personalized 700 million transactions.

Go-to-market

Banks, local and small businesses, and consumers.

Geography

Headquartered in the Los Angeles area, with tools marketed to local businesses in neighborhoods nationwide across the United States.

History

The business previously operated under the Fanbank brand and now operates as Plink.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Transactions personalizedJan 2024700,000,000 transactions

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Jan 2024
Fanbank rebrands as Plink

The company's website states that Fanbank is now Plink.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Plink Santa Monica, CA do?
Plink, formerly Fanbank, offers personalized commerce technology connecting banks, local businesses and consumers.
Who founded Plink Santa Monica, CA?
Plink Santa Monica, CA was founded by Mitch Jacobs in 2021.
Who are Plink Santa Monica, CA's investors?
Plink Santa Monica, CA's investors include Bullpen Capital, CrossCut, Clocktower Ventures, Reciprocal Ventures, Temerity Capital Partners, IrishAngels, TTV Capital.
Where is Plink Santa Monica, CA headquartered?
Plink Santa Monica, CA is headquartered in Los Angeles, US.