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Plink
Los Angeles, US · Founded 2021 · 30 employees on LinkedIn · 8 known investors
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Plink provides technology solutions with consumer- and portal-facing products, though the investor relations page gives limited detail on its specific offerings.
Also known as Fanbank · Plink
Founders & leadership
Plink was founded in 2021 by Mitch Jacobs.
Investors · 8
How we know: Bullpen Capital's portfolio page · the company's own site · the VCSheet dataset · Not right? Tell us
How we know: the company's own site · Not right? Tell us
How we know: Clocktower Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Reciprocal Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Simplex Ventures's portfolio page · Not right? Tell us
How we know: Temerity Capital Partners's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026Plink is a technology company that applies personalization to payment transactions, positioning itself as bringing personalized commerce to businesses of all sizes. Its stated aim is to make transactions "smart" by linking banks, businesses and consumers around individual purchase activity.
The company markets a set of tools intended to help local businesses grow within neighborhoods across the United States, reflecting an emphasis on small and independent merchants. Plink is the successor brand to Fanbank, with the company's site indicating the name change.
Business model
Plink supplies personalization technology around purchase transactions, serving banks, businesses and consumers, and provides tools aimed at helping local merchants grow.
Traction
The company reports having personalized 700 million transactions for banks, businesses and consumers.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Describes itself as the first to bring personalized commerce to businesses of all sizes, citing Accenture research that 91% of customers prefer personalized shopping experiences.
Technology
Transaction personalization technology applied to payments and commerce; the company reports having personalized 700 million transactions.
Go-to-market
Banks, local and small businesses, and consumers.
Geography
Headquartered in the Los Angeles area, with tools marketed to local businesses in neighborhoods nationwide across the United States.
History
The business previously operated under the Fanbank brand and now operates as Plink.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsDated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Plink Santa Monica, CAplink.ai · web
- Plink Raises $3 Mln Series A Round from Grotech Venturesventurecapitaljournal.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Plink do?
- Plink, formerly Fanbank, offers personalized commerce technology connecting banks, local businesses and consumers.
- Who founded Plink?
- Plink was founded by Mitch Jacobs in 2021.
- Who are Plink's investors?
- Plink's investors include Bullpen Capital, Crosscut Ventures, Clocktower Ventures, Reciprocal Ventures, Simplex Ventures, Temerity Capital Partners, IrishAngels, TTV Capital.
- Where is Plink headquartered?
- Plink is headquartered in Los Angeles, US.