Who founded Playbook?

Playbook was founded by Jeff Krahel.

Who are Playbook's investors?

Playbook's investors include Abstract Ventures, Cleo Capital, GFR Fund, Hiro Capital, Founders Fund.

Playbook

5 known investors

Playbook is a platform for fitness and active-lifestyle creators — including trainers, yoga and meditation instructors, athletes, coaches, physical therapists, and nutritionists — to build and share content with their audiences. It serves creators in the fitness, sports, and wellness space.

Creator EconomySports TechWellness & Fitness

Founders & leadership

Jeff KrahelinFounder

Investors · 5

Abstract VenturesSan Francisco · $250K – $750K

Cleo CapitalNew York · $100K – $1M

GFR FundSan Francisco · $100K – $5M

Hiro CapitalLondon

Founders FundreportedSan Francisco · $500K – $5M

In the news

How to Announce a Funding Round: The Playbook | Doomersdoomers.ai · Aug 2026

How to Raise Money for an AI Startup in 2026 (Playbook) | Waveupwaveup.com · Apr 2026

The Capital Raise Playbook for Securing Startup Funding in Today’s Tough Marketsiliconvalleysjournal.com · Mar 2026

Playbook Raises $7M in Series A Fundingfinsmes.com · Mar 2023

Playbook closes on $18M in fundingtechcrunch.com · Apr 2022

Playbook, a fitness platform that puts creators first, raises $9.3 million | TechCrunchtechcrunch.com · Oct 2020

Frequently asked questions

What does Playbook do?: Playbook is a platform for fitness and active-lifestyle creators — including trainers, yoga and meditation instructors, athletes, coaches, physical therapists, and nutritionists — to build and share content with their audiences. It serves creators in the fitness, sports, and wellness space.
Who founded Playbook?: Playbook was founded by Jeff Krahel.
Who are Playbook's investors?: Playbook's investors include Abstract Ventures, Cleo Capital, GFR Fund, Hiro Capital, Founders Fund.