Fundraising Fox

Placemakr

232 employees on LinkedIn · 4 known investors

Placemakr operates a tech-enabled flexible real estate platform whose "Hospitality Living" model runs apartment-style properties that flex between hotel and residential use for stays ranging from one night to one year. Its WhyHotel Investments arm acquires and develops properties, handling opportunity sourcing, underwriting, deal execution, and asset management.

Also known as WhyHotel

Founders & leadership

JF
Jason FudinCo-founder
B
BaoCo-founder
W
WillinHead of Investment team

Investors · 4

Company profile

researched Aug 2026

Placemakr runs apartment-style accommodations that combine hotel services with residential units, offering stays that range from a single night to extended monthly stays and unfurnished or furnished apartment leases where available. Units span studios to four-bedroom layouts and include full kitchens or kitchenettes, in-unit or on-site laundry, Wi-Fi and smart TVs, while properties provide on-site support, weekly housekeeping, fitness centers, lounges, workspaces, digital check-in and contactless entry. Most locations are pet-friendly and sited in walkable urban neighborhoods.

The company markets three principal stay types: nightly hotel-style stays, discounted weekly and monthly extended stays without a lease requirement, and conventional apartment rentals at select buildings. Selected properties — Scout Living PCM, Placemakr Salt Lake City Downtown and Placemakr Austin Downtown — are distributed through Hilton.com.

Business model

Placemakr operates residential-style buildings as flexible-use accommodation, selling the same inventory as nightly hotel rooms, weekly or monthly extended stays without a lease, or standard furnished and unfurnished apartment rentals depending on the property.

Revenue comes from nightly room rates, discounted weekly and monthly extended-stay rates, and apartment rents at locations offering leases.

Latest developments

Three properties — Scout Living PCM, Placemakr Salt Lake City Downtown and Placemakr Austin Downtown — became bookable on Hilton.com, and the company is promoting a 20% discount on stays through 2026.

Full profile — market position, go-to-market, geography

Market position

Combines apartment features such as full kitchens, in-unit laundry and multi-bedroom floor plans with hotel services including front-desk support, housekeeping and digital check-in, and allows guests to book across nightly, weekly, monthly or lease terms in the same buildings.

Go-to-market

Direct booking through the company's own website, promotional discount codes for future stays, and third-party distribution via Hilton.com for certain properties.

Leisure and business travelers on short trips, relocating individuals, guests needing extended stays, and renters seeking furnished or unfurnished apartments.

Geography

United States, with locations in Arlington VA, Atlanta GA, Austin TX, Huntsville AL, Nashville TN, New York NY, Phoenix AZ, Pittsburgh PA, Reno NV, Salt Lake City UT, San Antonio TX and Washington DC.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
U.S. markets with locationsJan 202512 cities

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through Placemakr went on to found or lead other companies.

Competitors · 5

by search overlap

Companies competing with Placemakr for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2025
Placemakr properties listed on Hilton.com

Scout Living PCM, Placemakr Salt Lake City Downtown and Placemakr Austin Downtown became bookable through Hilton.com.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Placemakr do?
Placemakr operates furnished apartment-style properties that flex between hotel and residential stays, from one night to long-term leases.
Who founded Placemakr?
Placemakr was founded by Jason Fudin, Bao.
Who are Placemakr's investors?
Placemakr's investors include Camber Creek, MetaProp, MetaProp Ventures, Suffolk Technologies.