Who founded Pixielane?

Pixielane was founded by Kristen Uppal, Danit Benito, Lori Price in 2018.

How much funding has Pixielane raised?

Pixielane has disclosed $1M raised across 1 round.

Where is Pixielane headquartered?

Pixielane is headquartered in Woodland Hills, US.

Pixielane

Woodland Hills, US · Founded 2018 · Delaware corporation

PixieLane designs and sells clothing for girls and tweens, including tees, leggings, dresses, loungewear, and bundles, focused on soft premium fabrics and everyday styles. The brand markets to parents shopping for durable, comfortable apparel that grows with their child.

Consumer Direct to Consumer E-commerce

Founders & leadership

Pixielane was founded in 2018 by Kristen Uppal, Danit Benito, and Lori Price.

Kristen Uppal inFounderShe brings experience in retail across e-commerce, brick-and-mortar, and direct sales channels, along with background in merchandising and digital marketing.

Danit Benito inCo-FounderDanit Benito holds an MBA and Master's degree in Education, with experience in consumer goods and stakeholder management from her work in the private school sector. As a founder of PixieLane, she oversees customer service, operations, and planning for the children's apparel brand.

Lori Price inCo-FounderLori Price has over 25 years of experience in fashion and apparel manufacturing, with expertise spanning creative and technical design, merchandising, product development, and production. She founded PixieLane, which designs and sells premium clothing for girls and tweens.

TODD KIMMELNamed on SEC filing

AVIRAM BENITONamed on SEC filing

YONATAN KASSARNamed on SEC filing

Reported raises · per SEC filings

Form D private placements

$1M disclosed across 1 round · 2018

▶$1MraisedJan 2019 · 16 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

TODD KIMMELDirector
AVIRAM BENITOExecutive Officer, Director
KRISTEN UPPALExecutive Officer, Director
YONATAN KASSARExecutive Officer, Director

Offering amount: $1M
Amount sold: $1M
First sale: May 2018
Incorporated: Corporation, Delaware, 2018
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap

Poshmark, Inc.81 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.

Shopmy36 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.

Dillard'S35 shared keywordsDillard's is a department store retailer offering clothing, accessories, beauty, and home goods across the United States.

American Eagle Outfitters25 shared keywordsAmerican Eagle Outfitters is a global specialty retailer offering clothing, accessories, and personal care products under the American Eagle and Aerie brands. The company operates physical stores across multiple countries and online channels serving consumers worldwide.

Companies competing with Pixielane for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Pixielane do?: PixieLane designs and sells clothing for girls and tweens, including tees, leggings, dresses, loungewear, and bundles, focused on soft premium fabrics and everyday styles. The brand markets to parents shopping for durable, comfortable apparel that grows with their child.
Who founded Pixielane?: Pixielane was founded by Kristen Uppal, Danit Benito, Lori Price in 2018.
How much funding has Pixielane raised?: Pixielane has disclosed $1M raised across 1 round.
Where is Pixielane headquartered?: Pixielane is headquartered in Woodland Hills, US.