/Companies

Phia

New York, US · Founded 2022 · 70 employees · 9 known investors

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Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.

Founders & leadership

Phia was founded in 2022 by Sophia Kianni and Phoebe Gates.

SKSophia Kianni
Sophia KianniFounderSophia Kianni is co-founder of Phia, an AI shopping assistant that compares prices across web and secondhand marketplaces. She is a Stanford University graduate and previously founded Climate Cardinals, a youth-led climate nonprofit.
PGPhoebe Gates
Phoebe GatesFounderCo-founder of Phia, an AI shopping assistant for price comparison across retail and secondhand marketplaces. She also hosts The Burnouts podcast.

Board

ACAnnie Case
Annie CaseBoard directorAdvisor at KPCB

Investors · 9

Reported raises · per SEC filings

Form D private placements

$44.8M disclosed across 2 rounds · 2024–2025

▶$9.5MraisedMay 2026 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Phoebe GatesExecutive Officer, Director
  • Sophia KianniExecutive Officer, Director
  • Annie CaseDirector
Offering amount
$9.5M
Amount sold
$9.5M
First sale
Apr 2024
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$35.3MraisedMay 2026 · 30 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Sophia KianniExecutive Officer, Director
  • Phoebe GatesExecutive Officer, Director
  • Annie CaseDirector
Offering amount
$35.5M
Amount sold
$35.3M
First sale
Dec 2025
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Phia went on to found or lead other companies.

Frequently asked questions

What does Phia do?
Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
Who founded Phia?
Phia was founded by Sophia Kianni, Phoebe Gates in 2022.
Who are Phia's investors?
Phia's investors include Cold Start Ventures, Duke Capital Partners, Kleiner Perkins, Mento vc, Notable Capital, Scribble Ventures, Soma Capital, Khosla Ventures and 1 more.
How much funding has Phia raised?
Phia has disclosed $44.8M raised across 2 rounds.
Where is Phia headquartered?
Phia is headquartered in New York, US.