Fundraising Fox
Phia
New York, US · Founded 2022 · 70 employees · 9 known investors
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Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
Founders & leadership
Phia was founded in 2022 by Sophia Kianni and Phoebe Gates.
Board
Investors · 9
How we know: Cold Start Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Kleiner Perkins's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Notable Capital's portfolio page · funding news · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Scribble Ventures's portfolio page · Not right? Tell us
How we know: somacap.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$44.8M disclosed across 2 rounds · 2024–2025
▶$9.5MraisedMay 2026 · 12 investors · Other TechnologyRule 506(b)
- Phoebe GatesExecutive Officer, Director
- Sophia KianniExecutive Officer, Director
- Annie CaseDirector
- Offering amount
- $9.5M
- Amount sold
- $9.5M
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$35.3MraisedMay 2026 · 30 investors · Other TechnologyRule 506(b)
- Sophia KianniExecutive Officer, Director
- Phoebe GatesExecutive Officer, Director
- Annie CaseDirector
- Offering amount
- $35.5M
- Amount sold
- $35.3M
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Phia went on to found or lead other companies.
Frequently asked questions
- What does Phia do?
- Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
- Who founded Phia?
- Phia was founded by Sophia Kianni, Phoebe Gates in 2022.
- Who are Phia's investors?
- Phia's investors include Cold Start Ventures, Duke Capital Partners, Kleiner Perkins, Mento vc, Notable Capital, Scribble Ventures, Soma Capital, Khosla Ventures and 1 more.
- How much funding has Phia raised?
- Phia has disclosed $44.8M raised across 2 rounds.
- Where is Phia headquartered?
- Phia is headquartered in New York, US.