Phia
New York, US · Founded 2022 · 70 employees · 9 known investors
Find your way into Phia
Each arrow is one introduction. Sign up to fill in the first one.
Ask Hans Tung to introduce you to Phoebe Gates
You →Hans · together at Phia →Phoebe
Ask Jamie Chen to introduce you to Sophia Kianni
You →Jamie · together at REFORM Alliance →Sophia
Sign up to find every way you can get introduced to Phia
- Your email: who you already know at Phia, and who your contacts know
- 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Phia team
- Your LinkedIn: the connections who can make the intro for you
We rank every route by how warm it is, so you raise on warm intros instead of cold emails.
Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
Founders & leadership
Phia was founded in 2022 by Sophia Kianni and Phoebe Gates.


Board

Investors · 9
How we know: Cold Start Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Kleiner Perkins's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Notable Capital's portfolio page · funding news · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Scribble Ventures's portfolio page · Not right? Tell us
How we know: somacap.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$44.8M disclosed across 2 rounds · 2024–2025
▶$9.5MraisedMay 2026 · 12 investors · Other TechnologyRule 506(b)
- Phoebe GatesExecutive Officer, Director
- Sophia KianniExecutive Officer, Director
- Annie CaseDirector
- Offering amount
- $9.5M
- Amount sold
- $9.5M
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$35.3MraisedMay 2026 · 30 investors · Other TechnologyRule 506(b)
- Sophia KianniExecutive Officer, Director
- Phoebe GatesExecutive Officer, Director
- Annie CaseDirector
- Offering amount
- $35.5M
- Amount sold
- $35.3M
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
3 people who came through Phia went on to found or lead other companies.
Frequently asked questions
- What does Phia do?
- Phia is an AI shopping assistant that compares prices across the web and secondhand marketplaces so shoppers can build their closet at the best price.
- Who founded Phia?
- Phia was founded by Sophia Kianni, Phoebe Gates in 2022.
- Who are Phia's investors?
- Phia's investors include Cold Start Ventures, Duke Capital Partners, Kleiner Perkins, Mento vc, Notable Capital, Scribble Ventures, Soma Capital, Khosla Ventures and 1 more.
- How much funding has Phia raised?
- Phia has disclosed $44.8M raised across 2 rounds.
- Where is Phia headquartered?
- Phia is headquartered in New York, US.








