Pex
AcquiredSilicon Valley, US Β· 5 known investors
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Pex develops AI-powered audio and video content identification technology used to detect copyrighted content and user-generated content across digital platforms, serving music companies, rightsholders, and online platforms for licensing, royalty attribution, and fraud prevention. Founded in 2014, Pex was acquired by digital content protection company Vobile in 2025.
Also known as Vobile (Pex) Β· Vobile Music Team
Founders & leadership
Investors Β· 5
Company profile
researched Aug 2026Pex provides content identification technology for music and video, centered on Music Recognition Technology (MRT) that combines audio fingerprinting, melody matching, and voice identification. The technology is designed to recognize music even when it has been altered β sped up or slowed down (content modified at 50β200% of original speed), pitch-shifted, partially obscured, or embedded within other content β and can identify recordings from as little as a few seconds of audio. Fingerprints are matched in real time against the Vobile Music Registry, which indexes over 120 million recordings, including registered recordings from the Sony, Universal, and Warner catalogs.
The product line includes Search, an automatic content recognition (ACR) service for on-demand music identification used for compliance; Discovery, which tracks audio and video across platforms on a per-file subscription basis; a Market Share Report product that measures individual rightsholder share on platforms or delivers custom data; and the AI Song Detector, a real-time API that classifies tracks as AI-generated or human-created and, at high confidence, names the generating platform (including Suno, Udio, Boomy, and ElevenLabs). Stated applications are fraud prevention, commercial licensing, black box royalty attribution, and AI song detection.
Following Vobile's April 2025 acquisition, the Pex team operates as the Vobile Music Team and Pex music solutions β real-time search, AI-generated music detection, and social media music monitoring β are offered under the Vobile brand.
Business model
Pex sells identification and tracking technology and data to rights and platform customers, with at least one product, Discovery, priced as a subscription starting at $1 per file per month; other offerings, including Search, the AI Song Detector API, and Market Share Reports, are sold through direct enterprise sales inquiries.
Recurring per-file subscription fees for content tracking (from $1 per file per month), plus paid identification services, API access, and licensing/market share data reports.
Latest developments
Vobile acquired Pex in April 2025; the Pex team became the Vobile Music Team and Pex's music identification products, including real-time search, AI-generated music detection, and social media music monitoring, are now delivered under Vobile.
βΈFull profile β market position, technology, go-to-market
Market position
Positioned, together with acquirer Vobile, as a provider of content protection, rights management, and Music Recognition Technology, with a music registry spanning major-label catalogs from Sony, Universal, and Warner.
Emphasis on identifying heavily modified content β audio altered in speed, pitch, or partially obscured, or embedded in other media β from short samples, and on detecting and attributing fully AI-generated songs to the platform that produced them.
Technology
Audio fingerprinting generates a unique digital signature per audio file, matched in real time against a registry of more than 120 million indexed recordings. This is combined with melody matching and voice identification so that modified audio (50β200% of original speed, pitch-shifted, partially obscured, or nested inside other content) can still be matched, and identification is possible from a few seconds of audio. A separate real-time API classifies songs as AI-generated versus human-created and attributes them to specific AI music generators.
Go-to-market
Direct enterprise engagement via "Let's talk" contact requests, organized around use-case segments for platforms, music distributors, music publishers, brands, rightsholders, and AI-generated music, supplemented by self-serve-style per-file pricing for content tracking.
Digital service providers, music distributors, record labels, music publishers, production music libraries, collection societies, online platforms, brands, and other rightsholders that need to identify, track, or manage music rights across digital platforms.
Compiled by commissioned research from 1 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 1
launches, deals, and filingsContent protection and rights management company Vobile acquired Pex, combining Pex's music identification technology with Vobile's content protection and rights management products. The Pex team became the Vobile Music Team.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 1
primary sources listed
- Pexpex.com Β· web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pex do?
- Pex, now part of Vobile, provides Music Recognition Technology for identifying recordings, compositions, and AI-generated music.
- Who founded Pex?
- Pex was founded by Rasty Turek.
- Who are Pex's investors?
- Pex's investors include Evolution VC Partners, Machina Ventures, Partners Resolute, Rockaway Ventures, Illuminate Ventures.
- Where is Pex headquartered?
- Pex is headquartered in Silicon Valley, US.