Petal
Oxford, US · Founded 2020 · Delaware LLC · 9 known investors
Petal offers credit card products aimed at helping people access credit, including those new to credit or with past credit issues, by using their savings and spending data to assess creditworthiness beyond a traditional credit score. It is now part of Tilt.
Founders & leadership
DM
David Michael Melnick TaffetNamed on SEC filing
Investors · 9
Afore CapitalSan Francisco · $500K – $2M
Evolution VC PartnersNew York
Fairhaven Capital Partners
Nelstone Venturesvia Rich Nelson · inferred
New Ground VenturesWestport
Rosecliff VenturesNew York City · $500K
Story VenturesNew York · $100K – $1M
Third PrimeNew York · $500K – $2M
Valar Ventures LlcreportedSan Francisco · $100K – $5M
Competitors · 5
by search overlapCredit Karma455 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Capitalone383 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Chase342 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
American Express Supplies246 shared keywordsAmerican Express provides consumer and business credit cards, banking, and travel services, along with a rewards and benefits program. It serves individual consumers and businesses.
Visa® Spend Clarity for Enterprise183 shared keywordsVisa operates a global payments network enabling digital and card-based transactions for consumers and businesses across multiple sectors and geographies.
Companies competing with Petal for the same Google search keywords, organic and paid, via search-intersection analysis.
Reported raises · per SEC filings
Form D private placements$165K disclosed across 1 round · 2020
▶$165KraisedMar 2020 · 4 investors · OtherRule 506(b)
▶$165KraisedMar 2020 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- David Michael Melnick TaffetExecutive Officer
- Offering amount
- $500K
- Amount sold
- $165K
- Minimum investment
- $10K
- First sale
- Mar 2020
- Incorporated
- Limited Liability Company, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.