Fundraising Fox

Petal

Oxford, US · Founded 2020 · Delaware LLC · 14 known investors

Petal offers credit card products aimed at helping people access credit, including those new to credit or with past credit issues, by using their savings and spending data to assess creditworthiness beyond a traditional credit score. It is now part of Tilt.

Also known as Petal Card · Tilt Card, Inc.

Founders & leadership

DM
David Michael Melnick TaffetNamed on SEC filing

Investors · 14

Also in the syndicate · 1

Draper’s

Funding

SEC filings, press & company announcements

$165K disclosed across 1 of 3 rounds · 2020–2025

$165KraisedMar 2020 · 4 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David Michael Melnick TaffetExecutive Officer
Offering amount
$500K
Amount sold
$165K
Minimum investment
$10K
First sale
Mar 2020
Incorporated
Limited Liability Company, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Petal is a consumer credit card program marketed to people who are new to credit or rebuilding it. The company offers three products under a single application: Petal 2 (no fees of any kind, 1%-1.5% cash back on everyday purchases, variable APR of 28.24%-30.24%), Petal 1 (no annual membership fee, 1%-10% cash back at select merchants, variable APR of 28.24%-33.24%), and Petal 1 Rise ($59 annual membership fee, 1%-10% cash back at select merchants, same APR range). Applicants apply once and are evaluated for the best offer across all three cards, and a pre-approval flow is offered that does not require a credit check. Cards are issued by WebBank; the program is operated by Tilt Card, Inc. (NMLS #2295169).

Underwriting combines conventional credit-score review with optional bank account linking: eligible applicants can securely share a real-time snapshot of savings and spending, which the company states increases the likelihood of receiving an offer for applicants who would otherwise be declined on credit score alone. Accounts are reported to the major credit bureaus. The mobile app provides credit score tracking, spending insights broken down by merchant and category, real-time transaction push notifications, personalized cash back offers at select national merchants, and the Leap program, under which qualifying on-time payments can earn a credit line increase after six months. Cards support mobile wallets and contactless payments, and cardholders can pay in full or carry a balance.

Business model

Petal distributes credit cards issued by a partner bank (WebBank) to consumers, generating revenue from interest on revolving balances at variable APRs of 28.24%-33.24% and, for the Petal 1 Rise product, a $59 annual membership fee. Petal 2 is marketed as having no fees of any kind and Petal 1 as having no annual membership fee. Cash back rewards of 1%-10% at select national merchants are personalized and vary through the year, indicating merchant-funded offers.

Interest income on carried balances (variable APR 28.24%-33.24%, stated as accurate as of 1/5/2026 and varying with the Prime Rate) plus the $59 annual membership fee on Petal 1 Rise. Card fees and terms may differ for members acquired before 2023-05-16.

Full profile — technology, go-to-market

Technology

Consumer mobile app and an application flow that lets eligible applicants link a bank account to share a real-time view of savings and spending for cashflow-based credit evaluation. App features include credit score tracking, merchant and category spending breakdowns, real-time transaction notifications, and the Leap credit-limit-increase program. Cards carry contactless payment technology and can be added to mobile wallets.

Go-to-market

Direct-to-consumer online acquisition through petalcard.com, using a no-credit-check pre-approval request that evaluates an applicant for multiple Petal cards before a full application, supported by published customer testimonials, a resources and help center, and app distribution via the Apple App Store and Google Play.

U.S. consumers with limited or no credit history and those seeking to repair past credit problems - described by the company as "credit builders" - including applicants who would be declined on credit score alone but can demonstrate savings and spending activity through a linked bank account.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Leap program time to credit line increase with qualifying on-time paymentsJan 20266 months
Petal 1 / Petal 1 Rise cash back at select merchantsJan 20261% - 10%
Petal 1 Rise annual membership feeJan 2026$59
Petal 2 cash back on everyday purchasesJan 20261% - 1.5%
Petal 2 variable APR rangeJan 202628.24% - 30.24%
Variable APR range across Petal cardsJan 202628.24% - 33.24%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Credit Karma455 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Capital One383 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Chase342 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian331 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
American Express Supplies246 shared keywordsAmerican Express is a financial services company that provides payment solutions, credit cards, and business services to customers and businesses since 1850.
Visa® Spend Clarity for Enterprise183 shared keywordsVisa operates a global payments network enabling digital and card-based transactions for consumers and businesses across multiple sectors and geographies.

Companies competing with Petal for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
PetalDelaware

In the news

Research sources · 1

primary sources listed
  • Petalpetalcard.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Petal do?
Petal issues credit cards for people building credit, using linked bank account data alongside credit scores in underwriting.
Who are Petal's investors?
Petal's investors include Afore Capital, Evolution VC Partners, Fairhaven Capital Partners, Nelstone Ventures, New Ground Ventures, Rosecliff Ventures, Sand Hill Angels, Story Ventures and 5 more.
How much funding has Petal raised?
Petal has disclosed $165K raised across 1 of its 3 known rounds.
Where is Petal headquartered?
Petal is headquartered in Oxford, US.