Petal
Oxford, US · Founded 2020 · Delaware LLC · 14 known investors
Petal offers credit card products aimed at helping people access credit, including those new to credit or with past credit issues, by using their savings and spending data to assess creditworthiness beyond a traditional credit score. It is now part of Tilt.
Also known as Petal Card · Tilt Card, Inc.
Founders & leadership
Investors · 14
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$165K disclosed across 1 of 3 rounds · 2020–2025
- Undisclosed amountSeries AOct 2025
K50 Ventures (lead), TSVC (lead), Draper’s, ShangBay Capital
Source ↗
▶$165KraisedMar 2020 · 4 investors · OtherRule 506(b)
- David Michael Melnick TaffetExecutive Officer
- Offering amount
- $500K
- Amount sold
- $165K
- Minimum investment
- $10K
- First sale
- Mar 2020
- Incorporated
- Limited Liability Company, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Petal is a consumer credit card program marketed to people who are new to credit or rebuilding it. The company offers three products under a single application: Petal 2 (no fees of any kind, 1%-1.5% cash back on everyday purchases, variable APR of 28.24%-30.24%), Petal 1 (no annual membership fee, 1%-10% cash back at select merchants, variable APR of 28.24%-33.24%), and Petal 1 Rise ($59 annual membership fee, 1%-10% cash back at select merchants, same APR range). Applicants apply once and are evaluated for the best offer across all three cards, and a pre-approval flow is offered that does not require a credit check. Cards are issued by WebBank; the program is operated by Tilt Card, Inc. (NMLS #2295169).
Underwriting combines conventional credit-score review with optional bank account linking: eligible applicants can securely share a real-time snapshot of savings and spending, which the company states increases the likelihood of receiving an offer for applicants who would otherwise be declined on credit score alone. Accounts are reported to the major credit bureaus. The mobile app provides credit score tracking, spending insights broken down by merchant and category, real-time transaction push notifications, personalized cash back offers at select national merchants, and the Leap program, under which qualifying on-time payments can earn a credit line increase after six months. Cards support mobile wallets and contactless payments, and cardholders can pay in full or carry a balance.
Business model
Petal distributes credit cards issued by a partner bank (WebBank) to consumers, generating revenue from interest on revolving balances at variable APRs of 28.24%-33.24% and, for the Petal 1 Rise product, a $59 annual membership fee. Petal 2 is marketed as having no fees of any kind and Petal 1 as having no annual membership fee. Cash back rewards of 1%-10% at select national merchants are personalized and vary through the year, indicating merchant-funded offers.
Interest income on carried balances (variable APR 28.24%-33.24%, stated as accurate as of 1/5/2026 and varying with the Prime Rate) plus the $59 annual membership fee on Petal 1 Rise. Card fees and terms may differ for members acquired before 2023-05-16.
▸Full profile — technology, go-to-market
Technology
Consumer mobile app and an application flow that lets eligible applicants link a bank account to share a real-time view of savings and spending for cashflow-based credit evaluation. App features include credit score tracking, merchant and category spending breakdowns, real-time transaction notifications, and the Leap credit-limit-increase program. Cards carry contactless payment technology and can be added to mobile wallets.
Go-to-market
Direct-to-consumer online acquisition through petalcard.com, using a no-credit-check pre-approval request that evaluates an applicant for multiple Petal cards before a full application, supported by published customer testimonials, a resources and help center, and app distribution via the Apple App Store and Google Play.
U.S. consumers with limited or no credit history and those seeking to repair past credit problems - described by the company as "credit builders" - including applicants who would be declined on credit score alone but can demonstrate savings and spending activity through a linked bank account.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlapCompanies competing with Petal for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Petalpetalcard.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Petal do?
- Petal issues credit cards for people building credit, using linked bank account data alongside credit scores in underwriting.
- Who are Petal's investors?
- Petal's investors include Afore Capital, Evolution VC Partners, Fairhaven Capital Partners, Nelstone Ventures, New Ground Ventures, Rosecliff Ventures, Sand Hill Angels, Story Ventures and 5 more.
- How much funding has Petal raised?
- Petal has disclosed $165K raised across 1 of its 3 known rounds.
- Where is Petal headquartered?
- Petal is headquartered in Oxford, US.



