Persona was founded by Rick Song, Charles Yeh.

Who are Persona's investors?

Persona's investors include m]x[v Capital, Embedded Ventures, Fathom Fund, Founders Fund, GOOSE Capital, IBK Capital, Invicta Growth, K50 Ventures and 4 more.

How much funding has Persona raised?

Persona has disclosed $200M raised across 1 of its 2 known rounds.

Persona

12 known investors

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A platform for qualitative research that recruits participants from a global panel or accepts brought-in participants and conducts AI-moderated interviews in 50+ languages. It serves market researchers and product teams across industries.

AI & Machine Learning Data & Infrastructure Marketing Tech SaaS

Founders & leadership

Rick SongFounder & CEO

Charles Yeh FounderCharles Yeh is the founder of Persona, a qualitative research platform that conducts AI-moderated interviews in multiple languages. He has expertise in data privacy, deepfake detection, and bot detection.

Investors · 12

m]x[v Capitallisted by m]x[v CapitalNew York

Embedded VenturesreportedLos Angeles

How we know: press coverage · Not right? Tell us

Fathom Fundreported

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Founders FundreportedSan Francisco · $500K – $5M

How we know: funding news · Not right? Tell us

GOOSE CapitalreportedHouston

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IBK CapitalreportedSeoul

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Invicta GrowthreportedOakmont

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K50 VenturesreportedEncinitas · $50K – $250K

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Ribbit CapitalreportedPalo Alto · $2M – $15M

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Sound Media VenturesreportedAtlanta

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Wave Function VenturesreportedSeattle

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Zero Infinity PartnersreportedNew York · $100K – $5M

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Funding

SEC filings, press & company announcements

$200M disclosed across 1 of 2 rounds · 2025

$200MSeries DApr 2025 · 3 sources
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does Persona do?: A platform for qualitative research that recruits participants from a global panel or accepts brought-in participants and conducts AI-moderated interviews in 50+ languages. It serves market researchers and product teams across industries.
Who founded Persona?: Persona was founded by Rick Song, Charles Yeh.
Who are Persona's investors?: Persona's investors include m]x[v Capital, Embedded Ventures, Fathom Fund, Founders Fund, GOOSE Capital, IBK Capital, Invicta Growth, K50 Ventures and 4 more.
How much funding has Persona raised?: Persona has disclosed $200M raised across 1 of its 2 known rounds.