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PerformVu
Techstars '23Brooklyn, US · 1 known investors
Find your way into PerformVu
Lucid builds design and experience solutions, pivoting into physical spaces. The company serves design partners and consumers seeking meaningful design innovation.
Also known as Lucid · Lucid App
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026PerformVu is a Brooklyn-based media technology startup founded in 2023 by Indy Sanders, a former professional tennis player who moved into technology growth roles. The company began as a platform connecting audiences to video and performance art, described in press coverage as a "Netflix for art." Its current consumer product, Lucid, is positioned as a visual wellness application that helps users wind down, become energized, or reset, alone or with others.
The Lucid app is organized around mood and moment: users check in on how they feel or what kind of moment they want, and the app adapts in real time to curate visual content. Named features include Ghost Chat, a conversational AI layer ("Ghost AI") that helps users identify and name a feeling and then shapes the experience around it; Energy Read, a short mood-matched visual reset; and Social Sync, which unlocks shared moments with others. Sessions are designed to start on a phone and transfer to a television.
Founding story
Indy Sanders, a former professional tennis player who became a technology growth specialist, launched PerformVu in 2023 out of a personal connection to the arts.
Business model
PerformVu operates a consumer media application, Lucid, distributed on phones and television screens, built around curated short visual content and an AI conversational layer.
Traction
Within roughly 12 months of its 2023 launch, PerformVu reported venture capital backing from US investors, an award at SXSW, and compounding growth. The company's site states the product is recognized by users, press and cultural brands.
Latest developments
Lucid is presented as a visual wellness app with Ghost Chat, Energy Read and Social Sync features and phone-to-TV viewing.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Press coverage has described PerformVu as a leading platform connecting audiences to video and performance art, framed as a "Netflix for art."
Lucid is positioned against attention-maximizing applications, framing its content as a way to reset or align energy rather than to prolong scrolling. The company reports that 80 percent of its team identifies as LGBTQ+ and that it is led by a non-binary founder.
Technology
The Lucid app adapts in real time to a user's stated mood or desired moment to curate visual content. It includes "Ghost AI," a conversational feature that helps users articulate how they are feeling and shapes the resulting experience, plus a mood-tap mechanism (Energy Read) and a shared-viewing mode (Social Sync). The product is designed for cross-device use, starting on a phone and continuing on TV.
Go-to-market
Consumers seeking to shift or reset their emotional state, including people winding down, seeking energy, or sharing moments with friends; earlier positioning targeted audiences for video and performance art.
Geography
Headquartered in Brooklyn, United States, with venture backing from US investors.
History
PerformVu was launched in 2023 by founder Indy Sanders as a media startup for video and performance art. Within its first 12 months it secured venture capital backing and won an award at SXSW. The company's Lucid App website carries a 2024-2026 notice and presents Lucid as a mood-driven visual wellness app.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsPress coverage reported that within 12 months of launch PerformVu won an award at SXSW.
Press coverage reported that in its first 12 months PerformVu gained venture capital backing from leading US investors; no amount or investors were named.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- PerformVuwatchlucid.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PerformVu do?
- PerformVu operates Lucid, a visual wellness app that curates mood-based video experiences on phone and TV.
- Who founded PerformVu?
- PerformVu was founded by Indy Sanders.
- Who are PerformVu's investors?
- PerformVu's investors include Techstars.
- Where is PerformVu headquartered?
- PerformVu is headquartered in Brooklyn, US.