Performetry

Performetry develops people and revenue analytics software aimed at Chief People Officers and other C-suite executives. The platform combines datasets about a company's workforce with commercial data to produce quarterly insight into cost optimization, risk mitigation and revenue acceleration. Stated analytical outputs include cost-driver analysis (efficiency by organizational domain, sales-to-non-sales employee ratios, top-performer indicators, traits of high-performing managers, spans of control and compensation strategy), revenue-driver analysis (correlations between people metrics, traits and behaviors and revenue outcomes; sales pipeline review and identification of traits of high-achieving sales representatives) and risk analytics (attrition prediction, turnover drivers, top-talent retention, succession planning, high-impact attrition areas and risk diversification).

The company positions its core value proposition as improving overall organizational efficiency and revenue per employee, with ongoing alerts to customers about cost, risk and growth opportunities. According to one profile, the platform analyzes employee data drawn from work tools and corporate communications and collaboration systems such as Gmail, Zoom, Slack and Microsoft Teams, along with polls and corporate social media, to track productivity, engagement and employee emotional state. Performetry's website states that a mid-sized company with 3,000 employees has the potential to generate up to $5M in incremental quarterly revenue.

Founding story

Performetry was co-founded by Denys Grabchak (CEO) and Elena Grabchak (CTO). Before founding the company, Denys Grabchak oversaw the second-largest budget at Google and established a data privacy department at Facebook, and earlier worked on IPOs at the London Stock Exchange, public relations for the Football Federation of Ukraine and an education-sector consultancy; he holds degrees from the University of Edinburgh, the University of Cambridge and a postgraduate certificate from the University of Oxford. Elena Grabchak was previously Principal Analytical Lead at Google, where she worked on growth strategies for emerging markets and the Google Analytics product, and earlier scaled technology projects and built a video streaming platform used by governments and international organizations.

Business model

Performetry sells an enterprise analytics platform to companies, with engagement initiated through booked sales calls; its stated core offering to customers is optimizing overall efficiency and elevating revenue per employee.

Enterprise software sold to corporate customers; specific pricing terms are not disclosed publicly.

Traction

The company reports review-platform scores of 4.9 on G2 Crowd, 5.0 on Capterra, 4.9 on GetApp and 4.8 on Software Advice, and publishes customer testimonials referencing adoption of predictive and prescriptive people and revenue strategies. Headcount is listed at 1-10 employees.

Latest developments

Public listings continue to show the company at pre-seed stage with 1-10 employees, with an active website and open hiring presence on the Techstars job board.