Fundraising FoxPeeled
Brooklyn, US · Delaware corporation · 2 known investors
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Peeled Snacks makes organic dried fruit with no added sugar or preservatives, sold in single-ingredient snack packs like dried mango, apple, and tropical fruit blends. The brand sells directly to consumers, targeting kids and families, and donates 10% of annual profits to organizations fighting food insecurity.
Founders & leadership
NW
Noha WaibsnaiderFounder
CA
CASSANDRA ABRAMSExecutive
Board
CT
C. Thomas TenneyBoard director
RC
Robert CrispBoard director
KS
Karl StarkBoard director
JM
Joseph McDonaldBoard director
WB
William BarnettBoard director
SM
Stacy MadisonBoard director
Investors · 2
Reported raises · per SEC filings
Form D private placements$7.1M disclosed across 3 rounds · 2014–2017
▶$4.5MraisedMay 2017 · 5 investors · OtherRule 506(b)
▶$4.5MraisedMay 2017 · 5 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Thomas C. Tenney, Jr.Director
- Joseph McDonaldDirector
- Noha WaibsnaiderExecutive Officer, Director
- Jill BrantDirector
- Robert CrispDirector
- Offering amount
- $9.4M
- Amount sold
- $4.5M
- Finders' fees
- $50K
- Placement agents
- MIRUS SECURITIES, INC.
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$667KraisedJun 2015 · OtherRule 506(b)
▶$667KraisedJun 2015 · Other
Rule 506(b)Officers, directors & promoters on the filing
- C. Thomas TenneyDirector
- Robert CrispDirector
- Karl StarkDirector
- Stacy MadisonDirector
- Joseph McDonaldDirector
- Noha WaibsnaiderExecutive Officer, Director
- William BarnettDirector
- Offering amount
- $1.5M
- Amount sold
- $667K
- First sale
- May 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedMay 2014 · 2 investors · OtherRule 506(b)
▶$2MraisedMay 2014 · 2 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- William BarnettDirector
- JOSEPH MCDONALDDirector
- ROBERT CRISPDirector
- KARL STARKDirector
- C. THOMAS TENNEYDirector
- Noha WaibsnaiderExecutive Officer, Director
- Stacy MadisonDirector
- CASSANDRA ABRAMSExecutive Officer
- Offering amount
- $5M
- Amount sold
- $2M
- Finders' fees
- $125K
- Placement agents
- Astor Group LLC
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 4
InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
FaireFaire operates a digital marketplace connecting independent retailers with wholesale suppliers, enabling small businesses to discover and purchase products for resale.
YumearthYumEarth sells organic, allergy-friendly candy and snacks—including lollipops, gummies, fruit snacks, hard candies, jelly beans, and licorice—direct to consumers through its online store. The brand focuses on "free from" treats made without common allergens and with organic ingredients.
Thrive MarketThrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model. The company targets health-conscious consumers seeking healthier alternatives to conventional groceries.
Companies working in the same space as Peeled.
In the news
Frequently asked questions
- What does Peeled do?
- Peeled Snacks makes organic dried fruit with no added sugar or preservatives, sold in single-ingredient snack packs like dried mango, apple, and tropical fruit blends. The brand sells directly to consumers, targeting kids and families, and donates 10% of annual profits to organizations fighting food insecurity.
- Who founded Peeled?
- Peeled was founded by Noha Waibsnaider.
- Who are Peeled's investors?
- Peeled's investors include ID8 Investments, Decathlon Capital Partners.
- How much funding has Peeled raised?
- Peeled has disclosed $7.1M raised across 3 rounds.
- Where is Peeled headquartered?
- Peeled is headquartered in Brooklyn, US.