Peeled was founded by Noha Waibsnaider.

Who are Peeled's investors?

Peeled's investors include ID8 Investments.

How much funding has Peeled raised?

Peeled has disclosed $7.1M raised across 3 rounds.

Where is Peeled headquartered?

Peeled is headquartered in Brooklyn, US.

Peeled

Brooklyn, US · Delaware corporation · 1 known investors

Peeled Snacks makes organic dried fruit with no added sugar or preservatives, sold in single-ingredient snack packs like dried mango, apple, and tropical fruit blends. The brand sells directly to consumers, targeting kids and families, and donates 10% of annual profits to organizations fighting food insecurity.

Consumer Direct to Consumer FoodTech

Founders & leadership

Noha WaibsnaiderFounder

CASSANDRA ABRAMSExecutive

Board

C. Thomas TenneyBoard director

Robert CrispBoard director

Karl StarkBoard director

Joseph McDonaldBoard director

William BarnettBoard director

JOSEPH MCDONALDBoard director

ROBERT CRISPBoard director

KARL STARKBoard director

C. THOMAS TENNEYBoard director

Stacy MadisonBoard director

Investors · 1

ID8 InvestmentsNew Yorkvia Mussadiq Lakhani · inferred

Reported raises · per SEC filings

Form D private placements

$7.1M disclosed across 3 rounds · 2014–2017

▶$4.5MraisedMay 2017 · 5 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Thomas C. Tenney, Jr.Director
Joseph McDonaldDirector
Noha WaibsnaiderExecutive Officer, Director
Jill BrantDirector
Robert CrispDirector

Offering amount: $9.4M
Amount sold: $4.5M
Finders' fees: $50K
Placement agents: MIRUS SECURITIES, INC.
First sale: May 2017
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$667KraisedJun 2015 · Other

Rule 506(b)

Officers, directors & promoters on the filing

C. Thomas TenneyDirector
Robert CrispDirector
Karl StarkDirector
Stacy MadisonDirector
Joseph McDonaldDirector
Noha WaibsnaiderExecutive Officer, Director
William BarnettDirector

Offering amount: $1.5M
Amount sold: $667K
First sale: May 2015
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$2MraisedMay 2014 · 2 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

William BarnettDirector
JOSEPH MCDONALDDirector
ROBERT CRISPDirector
KARL STARKDirector
C. THOMAS TENNEYDirector
Noha WaibsnaiderExecutive Officer, Director
Stacy MadisonDirector
CASSANDRA ABRAMSExecutive Officer

Offering amount: $5M
Amount sold: $2M
Finders' fees: $125K
Placement agents: Astor Group LLC
First sale: Apr 2014
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap

Instacart34 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

Faire14 shared keywordsFaire operates a digital marketplace connecting independent retailers with wholesale suppliers, enabling small businesses to discover and purchase products for resale.

Yumearth10 shared keywordsYumEarth makes organic, allergy-friendly candy and snacks, including freeze-dried fruit, lollipops, and chocolate products, marketed to families. It also shares recipes using its candy products.

Thrive Market10 shared keywordsThrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model. The company targets health-conscious consumers seeking healthier alternatives to conventional groceries.

Companies competing with Peeled for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Peeled do?: Peeled Snacks makes organic dried fruit with no added sugar or preservatives, sold in single-ingredient snack packs like dried mango, apple, and tropical fruit blends. The brand sells directly to consumers, targeting kids and families, and donates 10% of annual profits to organizations fighting food insecurity.
Who founded Peeled?: Peeled was founded by Noha Waibsnaider.
Who are Peeled's investors?: Peeled's investors include ID8 Investments.
How much funding has Peeled raised?: Peeled has disclosed $7.1M raised across 3 rounds.
Where is Peeled headquartered?: Peeled is headquartered in Brooklyn, US.