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Peekage
Techstars '20Toronto, CA · Founded 2019 · 18 employees on LinkedIn · 1 known investors
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Peekage is a consumer insight platform that provides automated product testing and research services for brands across product development, market launch, and growth stages. The platform enables testing of products, formulas, packaging, and claims with a community of consumers, delivering rapid insights through in-home testing, sensory evaluation, and competitive analysis.
Also known as Ecounter Solutions Inc.
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Peekage is a consumer insights and product testing platform used by consumer packaged goods brands to run targeted product sampling and research campaigns with shoppers in their homes. The platform combines digital product sampling, in-home usage testing (IHUT), sensory and formula testing, packaging testing, efficacy and claim testing, price testing, blind competitive testing, and geo-targeted programs designed to drive retail foot traffic and velocity at specific stores or regions. Brands use it across the product lifecycle, from concept ideation and formula refinement through launch positioning, messaging, and post-launch growth and assortment decisions.
The company describes an end-to-end automated workflow that brings study design, participant recruitment and screening, sample fulfillment, data collection, reporting, and analysis into one system. Users start from a business question, with the company's AI generating an optimized study, then select recruitment criteria from more than 200 consumer attributes, build a questionnaire from a question bank covering 20+ question types, apply survey logic, launch, and monitor live analytics before exporting data. An "Insight Engine" applies AI-based analysis to produce recommendations rather than raw data, positioned as removing the need for in-house data science or research expertise. A distinguishing capability cited by the company is capture of participants' in-store shopping experiences, including product findability, shelf standout, and basket composition.
On the consumer side, Peekage operates a mobile app through which members complete profile "missions" and surveys, receive matched product testing opportunities and free samples shipped to them or purchased in nearby stores with full cashback, and submit feedback surveys, ratings, reviews, and user-generated photo and video content that brands can redistribute. Active members can qualify for a VIP tier with additional offers.
Founding story
Peekage was co-founded by Milad Zabihi and Sina Roshan.
Business model
Peekage sells a SaaS platform to consumer brands on flexible subscription-based packages that allow multiple tests across the product life cycle, positioned as delivering research-firm quality output at lower cost, with one subscription covering multiple internal teams. It maintains a first-party consumer panel that it recruits from and fulfills samples to on behalf of clients.
Subscription-based packages for brands, covering multiple product tests and sampling campaigns.
Traction
The company cites a consumer network of more than 5 million shoppers across North America and hundreds of brands using the platform. Its Android app lists over 100,000 downloads. Published customer outcomes include a 70% reduction in new-product development cost and 4x faster development for Wise Snacks, a 6x return on investment on a KIND product launch, an 80% increase in store velocity for JUST EGG, a 3x packaging cost reduction for Tribe9Foods, and buyer-persona validation for Bellweather.
Latest developments
In September 2024 Peekage announced a new version of its platform, an AI-driven, automated and subscription-based product testing suite, with co-founders describing integration of recruitment, fulfillment, research design, data collection and analysis into a single SaaS solution and an AI analytics engine producing actionable recommendations. The consumer app received an update in June 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an all-in-one, automated and lower-cost alternative to traditional large market research firms, emphasizing turnaround in days rather than weeks and the ability to capture in-store shopper experience, which it claims few platforms offer. The September 2024 release states hundreds of brands have used the platform.
Claimed differentiators include an owned first-party panel of more than 5 million consumers in North America, targeting across 200+ shopper attributes and consumption habits, geo-targeted sampling to drive store-level retail velocity, in-store experience capture, blind competitive testing, AI-generated study design and recommendations, and consolidation of recruitment through analysis in a single platform.
Technology
AI-driven study generation converts business questions into structured consumer studies; an Insight Engine analyzes collected data and produces AI-based recommendations. The platform integrates recruitment, screening, fulfillment, data collection, survey logic and pipelining, live analytics dashboards, reporting and visualization, and data export, alongside a consumer-facing iOS/Android app for matching, sampling, and feedback collection.
Go-to-market
Direct enterprise sales via "talk to an expert" and demo requests on the company website, supported by published customer case studies and a consumer app that builds the panel used to service brand campaigns.
CPG and consumer brands of varying sizes, serving marketing and brand management, shopper marketing, research and development, product innovation and growth, and general business decision makers. Named brand examples include Wise Snacks, KIND, JUST EGG, Tribe9Foods, Bellweather, and Bubbies Mochi Ice Cream.
Geography
Headquartered in Toronto, Ontario, Canada, with a consumer panel described as spanning North America.
History
The company operates as Ecounter Solutions Inc., based at 4800-1 King St W, Toronto. In September 2024 it announced an upgraded platform focused on democratized, AI-driven product testing.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 6
Companies working in the same space as Peekage.
Timeline · 1
launches, deals, and filingsPeekage announced an elevated platform suite integrating recruitment, fulfillment, research design, data collection and analysis into a single SaaS solution, with an AI engine converting business questions into consumer studies and producing recommendations.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Peekagepeekage.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Peekage do?
- Peekage is a Toronto-based consumer insights platform for automated in-home product testing and digital product sampling.
- Who are Peekage's investors?
- Peekage's investors include Techstars.
- Where is Peekage headquartered?
- Peekage is headquartered in Toronto, CA.