Peach

Peach is an artificial intelligence communications platform developed by Habitual Money, Inc. (doing business as Peach) for higher education financial aid offices. Institutions connect a shared financial aid mailbox to Peach, which automatically imports incoming student emails as tickets that staff can review, assign, collaborate on, and answer, with responses sent from the institution's own mailbox. The platform's core areas are ticketing, an AI assistant, a knowledge base, and analytics.

Product features include a centralized ticketing system that retains full interaction history, AI-drafted emails aligned to institutional policy for staff review before sending, AI-personalized email campaigns for targeted student outreach, and real-time analytics on response times, ticket volume, resolution trends, and staff workload. A knowledge base stores the policies, procedures, and reference materials that the AI uses to generate answers and drafts, and an AI assistant answers financial aid questions with guidance grounded in federal regulations and institutional resources. Peach states that it syncs with university student information systems, works with university email systems, is built with FERPA in mind, and maintains detailed audit logs of AI activity.

The company's terms of use describe the broader service as including AI-assisted drafting, retrieval and synthesis of information from customer content, knowledge base management, document search and analysis, workflow automation, reporting and analytics, and third-party integrations, and state that the services are intended to assist institutional staff rather than replace professional judgment or institutional decision-making.

Business model

Peach sells software to institutions. Access is provided to colleges, universities, and other educational institutions primarily under separately negotiated Master Services Agreements, order forms, or other written customer agreements, with institution administrators provisioning and managing authorized user accounts. The website lists pricing as an FAQ topic without stating figures.

Traction

The company's website cites an average student response time of two minutes, 100% of responses validated against federal regulations, and 92% of AI-generated drafts requiring no staff edits.

Latest developments

Peach publishes product documentation covering tickets, the AI assistant, knowledge base, analytics, and Microsoft 365 shared mailbox onboarding. Its terms of use were last updated August 10, 2026.