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PaySimple, Inc.

Founded 2006 · 51 employees on LinkedIn · 3 known investors

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PaySimple provides a cloud-based payment management platform that helps small business owners accept payments, handle billing, sell online, and market to their customers. Founded in 2006, it has served over 22,000 business owners.

Also known as PaySimple

Founders & leadership

DSDavid Sharp
David SharpGeneral ManagerDavid Sharp brings over 25 years of experience in payment processing and embedded finance, with a background leading cross-functional strategy initiatives and SaaS integration efforts. As General Manager of PaySimple, he oversees the cloud-based payment platform that serves small business owners.
JOJim Olson
Jim OlsonSVP, Strategy & ImplementationJim Olson is Senior Vice President of Strategy and Implementation at PaySimple, a cloud-based payment management platform for small businesses. He brings over 20 years of experience in consumer Internet services, with expertise in product strategy, feature development, analytics, and monetization.
JOJeff Olson
Jeff OlsonVP, Customer ExperienceJeff Olson has over 14 years of business leadership experience, including 10 years in SaaS operations managing customer success and support teams serving tens of thousands of customers. He has worked with payment technology products serving small businesses across field services, home repairs, healthcare, and fitness verticals.
LO
Logan O'DellVP, Sales
WCWesley Cropp
Wesley CroppVP, OperationsVP, Operations at PaySimple
PSPatrick Smyth
Patrick SmythVP, EngineeringVP, Engineering at PaySimple

Investors · 3

Company profile

researched Aug 2026

PaySimple offers integrated payment and billing solutions aimed at small businesses in the service economy. Its platform supports payment acceptance online, in person, and via mobile, covering credit cards and ACH/eCheck transactions, along with recurring billing, online invoicing, and a customer portal. Additional capabilities include customer management, business insights reporting, and franchise-oriented solutions, plus payment hardware.

Beyond its direct small-business offering, PaySimple positions itself as an embedded payments provider for SaaS companies, exposing an API, SDK, and integration tools so software platforms can let their own customers accept payments, automate billing, and reconcile deposits inside a PCI-compliant product experience. The company states it has operated in this market since 2006 and supports vertical segments including home and field services (home improvement, remodeling, security and alarm installation and monitoring), healthcare (medical specialties, behavioral health, ambulatory and urgent care, hospital system specialty branches) with HIPAA-compliant payment handling, and fitness and wellness (gyms, studios, health clubs, instructors, salons, spas, and massage therapists).

Business model

PaySimple sells payment acceptance and billing software to small service businesses and also acts as an embedded payments partner for SaaS platforms, which can generate a new revenue stream and expanded wallet share by offering payments to their own customers.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positions itself as a payments provider specialized in the service economy rather than a one-size-fits-all payment solution, emphasizing vertical expertise in its target industries.

Technology

The platform combines payment acceptance across online, in-person, and mobile channels with recurring billing, invoicing, and reconciliation, and is delivered to software partners through an API, SDK, and integration tools within a PCI-compliant environment. Healthcare deployments are described as HIPAA-compliant.

Go-to-market

Direct sale of payments and billing solutions to small businesses, combined with a software-partner channel guided by a structured integration playbook spanning discovery, onboarding, development, and launch, with dedicated partner support and a growth team providing marketing and sales enablement.

Small, service-based businesses across home and field services, healthcare, and fitness and wellness, as well as SaaS companies and software platforms seeking to embed payments; franchise operators are also addressed.

Geography

Focused on the United States, serving industries described as serving Americans.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does PaySimple, Inc. do?
PaySimple provides integrated payments and billing software for small, service-based businesses and software platforms.
Who are PaySimple, Inc.'s investors?
PaySimple, Inc.'s investors include Escalate Capital Partners, Sixth Street, Susquehanna Growth Equity.