Payflip
Founded 2020 · 50 employees on LinkedIn · 2 known investors
Payflip provides a digital platform that allows employees to customize their compensation packages with flexible benefits like bicycles, smartphones, charging stations, or additional vacation days. The platform serves small and medium-sized enterprises as well as large companies seeking to modernize their salary policies.
Also known as Payflip NV
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Payflip is a Belgian HR technology company that supplies software for managing flexible remuneration plans, also known in Belgium as cafeteria plans. Employees use a web-based "benefit e-shop" in which they can spend allocated budgets on fringe benefits, sign the related documents and simulate the tax effect of their choices. Available benefits span extra statutory holidays, multimedia devices (smartphones, laptops, tablets and accessories), individual (third-pillar) pension savings, warrants, cash payout of budgets, cars and car upgrades, bicycle leasing, shared mobility and public transport. Budgets that can be flexibilised include the cost of a company car, the end-of-year bonus, individual bonuses such as sales commissions, a percentage of salary, or newly created budgets such as a training or smartphone budget, subject to the applicable joint committee.
On the employer side, HR administrators configure budgets, open specific benefits, upload employee data, handle communication with the social secretariat and approve or reject employee choices. The product line is presented as flexible remuneration, cafeteria plan, mobility budget and meal vouchers, with digital integrations to payroll, finance tools and benefit providers, and purchasing partners such as Coolblue and bicycle leasing companies. Payflip states an ambition to develop the traditional cafeteria plan into an all-in-one marketplace for employee benefits.
The company also publishes content on Belgian compensation topics, including a salary guide, e-books, webinars, surveys and a blog covering pay transparency, indexation, meal vouchers and the mobility budget.
Founding story
Co-founders Maura Nachtergaele, Filip Van Doninck and Jon Lopez Garcia each experienced dissatisfaction with standard Belgian salary packages, in Nachtergaele's case an unwanted company car. Drawing on her background in law and taxation, she designed an alternative reward package that was cost-neutral to her employer, then helped Van Doninck do the same; both found that HR departments lacked the expertise and that information from lawyers, social secretariats and bookkeepers was fragmented. The three began building a website and interviewing HR managers nights and weekends, positioned Payflip as a modern salary partner for small and mid-sized companies, and after signing 10 to 20 clients within six months moved to the venture full-time.
Business model
B2B software-as-a-service sold to employers, who deploy the platform to their employees; the website lists a public pricing page and a sales-led demo booking process. Employees purchase benefits through integrated third-party partners within the tool.
Traction
At the time of the 2023 round Payflip employed 15 people, served more than 400 employer clients and around 15,000 employees. Subsequent company communications reference more than 1,300 client companies, and the website states that 1,500+ companies use the platform. The About page lists roughly 30 team members across engineering, product, sales, customer success, marketing and finance.
Latest developments
Payflip states it has been recognised by the FOD Economie as the fourth official issuer of meal vouchers in Belgium. The company published a 2026 salary guide and content on the 2026 meal-voucher increase, the 2026 indexation rules, the new PC226 sectoral agreement effective January 2026 and the mandatory mobility budget reform from 2027, and is recruiting for open roles.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the Belgian flexible-remuneration and cafeteria-plan market, serving employers from small SMEs to large organisations. In 2023 the company reported more than 400 employer clients and roughly 15,000 covered employees; later company communications cite more than 1,300 and, on the website, 1,500+ companies. Payflip states it was recognised by the FOD Economie as the fourth official issuer of meal vouchers in Belgium, a market it describes as having had no new entrants for 15 years.
Combines a self-service employee benefits webshop with employer-side administration and social-secretariat communication in one tool, positions itself as "more than a cafeteria plan tool" with fast support and transparent pricing, and has obtained official meal-voucher issuer status in Belgium. Internally the company operates a transparency-oriented culture in which every team member receives company shares and salary policy is published openly.
Technology
A digital, self-service web platform with separate employee and employer logins. Employees access a benefits webshop with budget overviews, document signing and tax simulation; HR admins manage budgets, benefit catalogues, employee data, social-secretariat communication and approval workflows. The platform provides digital integrations with payroll systems, finance tools and benefit providers.
Go-to-market
Direct sales with virtual chats and product demos, supported by content marketing (blog, e-books, webinars, salary guide, pay-transparency survey) and a partner programme. Product packaging addresses both small businesses and larger corporations, and sectoral collective agreements such as that of joint committee PC226 are used as an entry point.
Belgian employers, from companies with fewer than 20 employees to large enterprises; named clients include Grant Thornton, Crop's, Larian Studios, Keolis, Woonpunt Zennevallei, Avelon and Dataroots.
Geography
Belgium-focused, with teams based in Deinze and Brussels and East Flanders/Ghent cited as the company's base; the website is published in Dutch, English and French.
History
Founded in 2020 by Maura Nachtergaele (CEO), Filip Van Doninck (COO) and Jon Lopez Garcia (CTO), the company bootstrapped for its first three years before raising external capital in September 2023 from Smartfin, imec.istart, KBC and PMV. In 2023 Nachtergaele was nominated as one of Flanders' most promising female entrepreneurs via the Womed Award. The company marked five years of operation in a company blog post and has since been recognised as an official meal-voucher issuer in Belgium.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsPayflip states it was recognised by the FOD Economie as the fourth official issuer of meal vouchers in Belgium, entering a market it describes as having had no new entrants for 15 years.
Payflip announced a funding round of €1.25 million from Smartfin, the fund led by Jürgen Ingels, together with KBC, PMV and existing shareholder imec.istart. Proceeds were earmarked for team expansion and growth in the Belgian market.
CEO Maura Nachtergaele was nominated in 2023 as one of Flanders' most promising female entrepreneurs through the Womed Award.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Payflippayflip.be · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Payflip do?
- Belgian HR software company whose platform lets employees personalise their salary package with flexible benefits.
- Who are Payflip's investors?
- Payflip's investors include SmartFin.
