PastureMap
San Mateo, US · Founded 2014 · Delaware corporation · 5 employees on LinkedIn
Grassroots Carbon works on soil-based carbon storage, aiming to change how carbon is captured and stored in soil. The company operates in the climate and carbon markets space.
Founders & leadership
PastureMap was founded in 2014 by Christine Su.
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Christine SuFounder
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Brad TipperinCEO
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Stephen HohenriederNamed on SEC filing
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Bill BrownellNamed on SEC filing
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George LeeNamed on SEC filing
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Tony StaynerNamed on SEC filing
Reported raises · per SEC filings
Form D private placements$1.5M disclosed across 1 round · 2017
▶$1.5MraisedNov 2017 · 29 investors · AgricultureRule 506(b)
▶$1.5MraisedNov 2017 · 29 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Stephen HohenriederDirector
- Christine SuExecutive Officer, Director
- Bill BrownellDirector
- George LeeExecutive Officer, Director
- Tony StaynerDirector
- Offering amount
- $2M
- Amount sold
- $1.5M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapNature6 shared keywordsThe Nature Conservancy is a nonprofit conservation organization that protects lands and waters globally to address climate change and biodiversity loss across more than 80 countries and territories.
AgriCapture6 shared keywordsAgriCapture supports regenerative farming by providing field-level data collection and in-house MRV (measurement, reporting, and verification) capabilities that help U.S. farmers, ranchers, and landowners certify and quantify climate-friendly agricultural practices. It partners with agricultural value chain companies to trace identity-preserved commodities and generates third-party verified agricultural carbon credits for businesses to offset greenhouse gas emissions.
Eos5 shared keywordsEOS Data Analytics provides satellite imagery and AI-based analytics, operating its own EOS SAT-1 satellite alongside 20+ partner constellations to turn raw imagery into decision-ready reports and visualizations. Its platforms (LandViewer, Crop Monitoring, EOS RayVision) serve industries such as agriculture, forestry, insurance, and infrastructure with solutions like crop classification, yield prediction, and change detection.
Applied Carbon5 shared keywordsApplied Carbon develops technologies to regenerate soil and sequester atmospheric carbon for climate change mitigation and soil health improvement. The company operates at the intersection of agriculture, climate science, and industrial manufacturing.
Agreena5 shared keywordsAgreena runs a soil carbon platform that pays farmers to adopt regenerative agriculture practices and issues verified carbon credits based on soil carbon sequestration, sold to businesses through voluntary carbon markets. It serves farmers and companies primarily across Europe, connecting agriculture, finance, and technology.
Living Carbon4 shared keywordsLiving Carbon develops precision-bred tree varieties and reforestation techniques to convert marginal land into carbon-sequestering ecosystems. The company targets climate mitigation through enhanced photosynthesis and biodiversity restoration.
FarmRaise4 shared keywordsFarmRaise provides technology and advisory services to help farmers increase profitability and sustainability. The company serves agricultural producers.
Carbon Direct4 shared keywords
Amogy4 shared keywordsAmogy develops patented ammonia cracking technology that converts ammonia into electric power for hydrogen fuel cells and engines, targeting decarbonization of heavy industries including transportation and maritime. The company offers modular ammonia-to-power systems and high-efficiency catalysts as alternatives to diesel and hydrogen fuel solutions.
Companies competing with PastureMap for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does PastureMap do?
- Grassroots Carbon works on soil-based carbon storage, aiming to change how carbon is captured and stored in soil. The company operates in the climate and carbon markets space.
- Who founded PastureMap?
- PastureMap was founded by Christine Su in 2014.
- How much funding has PastureMap raised?
- PastureMap has disclosed $1.5M raised across 1 round.
- Where is PastureMap headquartered?
- PastureMap is headquartered in San Mateo, US.






