Passionfroot

Passionfroot operates a marketplace and workflow platform purpose-built for B2B creator marketing, connecting brands with newsletter writers, podcasters, YouTubers and social-platform creators who reach professional audiences. For brands and marketing teams, the platform offers AI-powered creator search and discovery, campaign planning, outreach and brief generation, contracting, ROI analytics and integrated payments. For creators, it provides a storefront and workspace for media kits with live audience statistics, custom pricing, inbound booking forms, automated scheduling, deal negotiation, deliverable management, invoicing and payouts.

The company's product is centered on an AI agent called Zest, released after its 2024 fundraise, which builds campaign strategies from a single prompt (covering ICP, platforms, budget and messaging), curates creators matched to a customer's ideal customer profile, generates campaign briefs and personalized proposals for approval before sending, surfaces pending actions such as missed deadlines and follow-ups, and tracks reach, engagement, spend and ROI across posts and platforms. Payments run through a compliant wallet ("FrootWallet") that lets a company onboard once and pay many creators globally without individual vendor approvals. The company says it uses a proprietary creator graph built on reach and performance data from thousands of campaigns.

Passionfroot is also developing measurement of how campaigns affect AI citations and brand appearance in AI-generated answers, and plans AI features for creators such as monetization tips and content ideas.

Founding story

Passionfroot was founded in 2022 by Jen Phan and Lorenzo De Nobili according to FinSMEs; a 2021 Sifted report on its pre-seed round identified the founding team as Jen Phan, Michelle Tian and Jens Mannanal, all second-generation immigrants, with Phan as CEO. The founders positioned the product for creators earning significant sums from their media businesses while running operations on spreadsheets and personal credit cards.

Business model

Two-sided marketplace and SaaS platform serving both creators and brands. At its pre-seed stage the company described a three-tiered software pricing structure plus a small percentage taken on transactions processed through the platform; it also operates an ad network through which brands book sponsorships with creators, and handles payments, invoicing and contracts.

Software subscription tiers combined with a take rate on transactions between brands and creators facilitated on the platform.

Traction

The company reported 13x revenue growth over the year preceding July 2026, more than 150 B2B brand customers including ElevenLabs, Figma, Replit, Framer and Gamma, and at least $10 million paid out to creators on the platform over the prior 18 months, with a headcount of 15 employees at the time of the Series A. Creators publicly associated with the platform include Ali Abdaal, Marina Mogilko, Zain Kahn (Superhuman), ByteByteGo and Ben Meer.

Latest developments

In July 2026 Passionfroot announced a $15 million Series A led by Insight Partners with participation from Creandum, Supernode Global and s16vc, opened offices in New York and São Paulo, and moved its CEO to the US. It is building features to measure campaign impact on AI citations and brand presence in AI-generated answers, and plans creator-facing AI tools for monetization guidance and content ideas.