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Parsempo
Techstars '20New York City, US · Founded 2019 · 11 employees on LinkedIn · 2 known investors
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Parsempo provides an AI-powered display management system for controlling digital screens and monetizing them through programmatic out-of-home advertising. The platform serves display networks, agencies, and screen operators with tools to manage, measure, and optimize visual content across distributed screen networks.
Also known as Parsempo
Founders & leadership
Parsempo was founded in 2019 by Ephraim Tabackman.
Investors · 2
How we know: Nielsen Innovate's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Parsempo develops a cloud-based Display Management System (DMS) for digital signage and digital out-of-home (DOOH) advertising. The SaaS platform is organized around four functions: Manage, for controlling and delivering visual applications to any screen type from any device and for monitoring, updating and configuring screen networks remotely; Measure, using patented measurement technology to produce real-time, privacy-compliant audience and content analytics; Optimize, applying AI-driven insights, smart scheduling and A/B testing to tailor content to audience and environment; and Monetize, providing programmatic ad sales capabilities including built-in SSP and white-label DSP functionality.
The platform is positioned for screen owners and display networks that want both operational control of distributed screens and advertising revenue from them. Parsempo markets across a broad set of verticals, including automotive, beauty and personal care, education, corporate, entertainment and sports, financial services, government and public sector, health and wellness, healthcare, hospitality, houses of worship, media and advertising, quick service restaurants, real estate, retail, technology and manufacturing, and transportation.
Business model
B2B SaaS. Parsempo licenses subscription software to screen owners, display networks and agencies, with published pricing on its website and an additional programmatic-as-a-service white-label offering for monetizing screen inventory.
Software subscription revenue from the digital signage platform, complemented by programmatic advertising monetization tools that let customers generate ad revenue from their screen inventory.
Latest developments
The company markets a four-pillar SaaS platform spanning management, measurement, optimization and monetization of digital displays, including SSP and white-label DSP capabilities for programmatic ad sales.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself in the digital signage software and programmatic DOOH adtech segment, combining screen management, audience measurement, content optimization and ad monetization in a single platform rather than as separate point tools.
Combines screen content management with patented, privacy-compliant audience measurement and built-in programmatic monetization (SSP plus white-label DSP) in one system, rather than requiring separate signage, analytics and adtech vendors.
Technology
Patented measurement technology generates real-time, privacy-compliant audience and content performance data, and AI-based insights drive content optimization, smart scheduling and A/B testing. The system is cloud-based, enabling remote monitoring, updating and configuration of screens from any device, and includes integrated supply-side platform and white-label demand-side platform components for programmatic advertising.
Go-to-market
Direct, inbound-led sales through the company website, which lists solution pages by capability and by vertical, publishes pricing, and routes prospects to a contact form for consultation. The white-label programmatic offering is sold to display networks and agencies that resell screen inventory under their own brand.
Screen owners, digital display networks, and advertising agencies, spanning verticals such as retail, automotive, healthcare, hospitality, QSR, financial services, education, government and public sector, real estate, transportation, and media and advertising.
Geography
Listings associate the company with New York, NY in the United States and with multiple Israeli locations, including Jerusalem, Givat Ram, Caesarea and Sdot Yam; one directory lists headquarters as Tel Aviv, Israel.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 8
primary sources listed
- Parsempoparsempo.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Parsempo do?
- Parsempo is an AI-powered display management platform for managing, measuring, optimizing and monetizing digital screens.
- Who founded Parsempo?
- Parsempo was founded by Ephraim Tabackman in 2019.
- Who are Parsempo's investors?
- Parsempo's investors include Nielsen Innovate, Techstars.
- Where is Parsempo headquartered?
- Parsempo is headquartered in New York City, US.