Pally

Pally is an AI personal assistant delivered through text messaging: users interact with it in a single conversational thread rather than a separate app. It connects to the communication and productivity tools where information is already scattered — including Gmail, Outlook, WhatsApp, Slack, iMessage, Google Drive, Google Calendar, Notion, Linear and the meeting-notes tool Granola — plus the open web, and consolidates the resulting "loose threads" into one thread.

The assistant is positioned as proactive rather than purely reactive: it identifies items that need action, gathers the surrounding context from connected accounts, and then executes. Described capabilities include triaging an inbox and drafting replies, summarising group and work channels, converting discussions into Linear tickets and posting summaries to Slack, taking meeting notes and filing action items into Notion, chasing non-responders and overdue invoices, scheduling across multiple participants, surfacing upcoming commitments and birthdays, finding and ordering gifts, comparing renewal quotes, and making travel and restaurant bookings such as holding flights, booking accommodation and car hire, and building itineraries into the calendar. The product states it does not take significant actions without first asking the user for confirmation.

Business model

Pally is a consumer-facing software product accessed by texting the assistant; the company's site invites users to try it for free.