Pallet

Pallet is a San Francisco-based company that develops AI software for transportation, warehousing and logistics operators. Its platform automates back-office and administrative workflows — order entry, quoting, portal updates, tracking, carrier coverage, appointment scheduling, ASN processing, warehouse operations, customs filings, freight audit and payment, billing and settlement, and customer service — with human oversight where needed. According to the company, agents complete these tasks roughly ten times faster than manual staff and at less than half the cost of traditional staffing.

The product is organized into several components: Agents, which execute operational workflows; Atlas, a question-answering layer over the customer's operational network; Forge, an agent-builder described as an "agent-assembling factory" intended to bring custom agents into production in about six weeks; Memory, which stores SOPs, customer rules and exceptions in an indexed knowledge taxonomy; and Intelligence, which trains custom models on the customer's own data and allows swapping frontier and open-source models to reduce vendor lock-in. Agents operate across email (Outlook, Gmail, Front), inbound and outbound voice, documents (PDF, spreadsheets, scanned images), APIs and EDI (including EDI 204/210), browser automation of web apps and portals, and remote desktop for applications without APIs. Every human intervention is committed to the enterprise memory layer, and agents are validated through thousands of simulations and adversarial tests before deployment.

At its 2024 Series A, Pallet was described as an all-in-one transportation and warehouse management system covering the process from receipt of a shipment through payment, with an emphasis on "contactless orders" that require no human in the loop. The company states it complies with GDPR, SOC 2 Type II and CCPA.

Founding story

Pallet was co-founded by CEO Sushanth Raman and Andrew Spencer, both former engineers at the low-code company Retool. Both have family ties to logistics: Raman's grandfather worked in shipping, and Spencer's father runs the engineering team at transportation management company MercuryGate. Raman has said the idea came from meeting logistics businesses around the Bay Area and observing how much back-office and customer support work was still done manually, sometimes occupying half of a logistics company's employees.

Business model

Enterprise software sold to logistics and supply chain operators. Pallet states that engagements begin with a proof of concept and that pricing is based on what the agents deliver rather than seats or licenses.

Outcome-based pricing tied to agent-delivered work rather than per-seat or per-license fees, beginning with a proof of concept.

Traction

By the October 2024 Series A, Pallet reported going from zero to a $3 million annual run rate in 18 months with about 60 customers; 90% of employees at those businesses had accounts and 70% used the tool daily, with some teams reporting a 70% reduction in order entry workload. Published case studies claim Mallory Alexander tripled shipments per operator with 100% accuracy on custom documentation and import filings, STG Logistics achieved 60% time savings by automating order entry, Prism Logistix improved operating margins by 10% while serving 400 customers, and Eassons Transportation Group went live in 40 days with 98% touchless processing on load building. A company customer example cited a mid-sized carrier reallocating 25 employees from repetitive order entry.

Latest developments

Pallet announced Custom Models, under which it builds a customer-owned AI model from that customer's data, alongside its Agents, Atlas, Forge, Memory and Intelligence product layers. The most recent disclosed financing is the May 2025 $27 million Series B led by General Catalyst.