Pairtree 2023

Pairtree is an Australian agricultural technology company that aggregates data from IoT devices, agtech services and farm software into a single connected environment. The platform translates data from different devices and services into a consistent format so it can be reused, reducing duplicate data entry and incompatible data sets, and supporting automated reporting and data-backed decision support. The company states more than 100 integrations and APIs are available and that it works with established and emerging agtech suppliers.

The product is offered in several configurations. An integrated client portal for agronomy brings land, water, livestock, market, and record data into one place to provide paddock-level insight, aiming to improve management, reporting, monitoring and compliance while reducing travel and follow-up calls. A farmer-facing tier, Pairtree PLUS, adds weather, markets, mapping and satellite imagery. For businesses, Pairtree provides a white-label client data service that presents multiple data sets to end clients under the business's own branding, with Pairtree handling the underlying data. Developers and service builders access the ecosystem through a unified API called Pairtree Pipes using API keys.

Business model

Pairtree operates a data integration platform sold to farmers and agronomists as a subscription-style connected data service (including the Pairtree PLUS tier), to businesses as a white-label client data service delivered under the client's own branding, and to developers and agriservice builders through unified API access via Pairtree Pipes API keys.

Traction

The company describes a community of farmers, agronomists, managers, service suppliers, and agtech product and software developers using its connected data services, more than 100 available integrations and APIs, and business clients including major livestock and grain distributors, pastoral companies, agtech product developers and researchers.