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Pack
Techstars '23Firenze, IT · 12 known investors
Find your way into Pack
Pack is an HR technology platform that provides skill mapping, assessment, development planning, and live mentoring services to help organizations build employee development programs and improve talent retention.
Also known as Pack Srl
Investors · 12
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Also in the syndicate · 11
Funding
SEC filings, press & company announcements- Undisclosed amountSeedMar 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Pack (Pack Srl) is an Italian HR technology company that operates an AI-based people development platform used by HR directors and CHROs to map skills, assess proficiency levels, identify skill gaps and build personalised development plans. The platform combines skill mapping, digital assessment and the activation of individual development paths such as coaching, mentoring and targeted training, with a continuous AI-based monitoring system intended to measure progress and business impact.
The product is positioned as a bridge between existing HR systems, with modules that integrate into HRIS and LMS suites, and analytics including a "Return on Development Investment" (RODI) calculation of the costs, benefits and timelines of development programmes. Delivery of live training is supported by a network of certified trainers and internationally recognised coaches and mentors, and the methodology is overseen by a scientific committee of academics and HR practitioners. The company states GDPR compliance, EU/EEA-hosted servers, SSL certification and ISO 9001 certified processes.
Founding story
Pack was founded in 2022 by Pietro Maria Picogna (CEO) and Giacomo Gentili (CPO) in Bologna, to address the growing complexity of talent management inside organisations by giving companies a strategic partner for people development centred on skills. The company was created within the Rising UP in Spain programme, an initiative of ICEX-Invest in Spain, which supported its early steps and its expansion into further European markets.
Business model
B2B SaaS: Pack sells a subscription-style people development platform to enterprise HR functions, complemented by services such as outsourced live training programmes delivered through its network of certified trainers, coaches and mentors.
Revenue comes from enterprise customers buying the platform's skill mapping, assessment and development modules, plus delivery of coaching, mentoring and training programmes; company material references pricing work associated with reaching €2M ARR.
Traction
The company reports that 100+ global companies use the platform, with named customers including Allianz Trade, Amadori, Leroy Merlin, Edenred, SACE, Lecta, LG Electronics and Cooltra. December 2025 coverage cites collaboration with 80 multinationals and a headcount of 30, with a stated plan to reach 50 within six months. Website metrics cite a 31% upskilling rate, 64% reskilling rate and 96% satisfaction rate.
Latest developments
In December 2025 Pack announced its Series A had reached €5.8 million in total, adding Acadian Ventures and Aticco to the September 2025 tranche led by Rialto VC. David Clarke, former CTO of Workday and partner at Acadian Ventures, joins the board of directors; Doris Tomanek joins the advisory board and Jeroen Van Hautte, co-founder and CPO of TechWolf, acts as a strategic advisor. Capital is being used to expand the product, AI and customer success teams and to grow in France, Germany, the UK and Spain.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an HR tech and talent intelligence provider moving from an Italian startup to an Italian-Spanish company with wider European ambitions; it states that more than 100 global companies use the platform and, per December 2025 coverage, works with 80 multinationals.
Combines skill mapping, digital assessment and delivery of live coaching, mentoring and training in a single platform layered on top of existing HR systems, supported by a network of over 300 internationally recognised experts and more than 1,000 certified trainers, a scientific committee of academic and HR experts, and RODI analytics that quantify the cost and benefit of development programmes.
Technology
AI models that forecast which skills an organisation needs now and over the next five years, AI-based skill assessment to measure employee proficiency against mapped skills, an AI-driven live-training platform that generates individual development plans, and continuous AI monitoring of progress. Modules integrate with existing HRIS and LMS suites, and analytics include a Return on Development Investment calculation. The platform was developed in Milan with servers in the EU/EEA, is GDPR compliant, SSL certified and follows ISO 9001 certified processes.
Go-to-market
Direct enterprise sales supported by demo requests and consultations on its website, reference case studies with large employers, institutional partnerships such as EAE Business School in Spain, and participation in startup and innovation programmes including Rising UP in Spain.
HR directors, talent managers and CHROs in large organisations and multinationals, including customers such as Allianz Trade, Amadori, Leroy Merlin, Edenred, SACE, Lecta, LG Electronics and Cooltra.
Geography
Headquartered in Italy, with its registered office in Bologna (Via Marconi 45) and product development in Milan. Barcelona is described as a hub for international growth, with an established Spanish customer base, and the Series A proceeds are earmarked for expansion in France, Germany and the United Kingdom.
History
Founded in 2022 in Bologna by Pietro Maria Picogna and Giacomo Gentili, Pack built a platform for corporate mentoring and coaching that broadened into skill mapping, assessment and development. Early press coverage reported a €500,000 pre-seed round for its HR tech services. In September 2025 the company closed a €3.5 million round led by Rialto VC, the fund founded by Stefano Quintarelli and Simone Brunozzi, joined by Alessandro Profumo; legal structuring was handled by Bonelli Erede. In December 2025 Pack announced that the Series A had reached €5.8 million in total, with a second tranche bringing in US fund Acadian Ventures — its first investment in Italy — and European investor Aticco, alongside a group of HR and SaaS operators. The company also runs a platform enhancement project for corporate mentoring and coaching funded under the PR FESR Emilia-Romagna 2021-2027 programme.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsPack announced that its Series A reached €5.8 million in total, following the first €3.5 million tranche closed in September 2025. The second tranche brought in US fund Acadian Ventures, its first investment in Italy, and European investor Aticco, with participation from HR and SaaS figures including David Clarke, Thomas Otter, Jason Corsello, Steven Hunt, Luca Saracino, Doris Tomanek and Jeroen Van Hautte.
David Clarke, former CTO of Workday and partner at Acadian Ventures, officially joined Pack's board of directors as part of the Series A. Doris Tomanek joined the advisory board and Jeroen Van Hautte, co-founder and CPO of TechWolf, became a strategic advisor for global expansion.
Pack works with institutions including EAE Business School as part of its Spanish market strategy.
Pack stated it would use the Series A capital to accelerate expansion into France, Germany and the United Kingdom while strengthening its position in Spain, where Barcelona serves as an international growth hub.
Pack announced a €3.5 million round led by Italian venture fund Rialto VC, founded by Stefano Quintarelli and Simone Brunozzi, with Alessandro Profumo joining. Funds were earmarked for the proprietary product, new AI features, team growth and international expansion. Legal advice was provided by Bonelli Erede.
Pack is carrying out an enhancement project for its digital platform for corporate mentoring and coaching services, adding features for training, onboarding, operational support and pathway monitoring, funded under the PR FESR Emilia-Romagna 2021-2027 programme (CUP E37H24002210007, Sfinge application ID 44098).
Press coverage listed by the company reported that Pack secured €500,000 in a pre-seed round to expand its HR tech services.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Packthepack.tech · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pack do?
- Italian HR tech company whose AI platform maps, assesses and develops employee skills for large organisations.
- Who are Pack's investors?
- Pack's investors include Techstars.
- Where is Pack headquartered?
- Pack is headquartered in Firenze, IT.