/Companies

Ovida

Techstars '25

Nottingham, GB · Founded 2021 · 15 employees on LinkedIn · 1 known investors

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Ovida builds AI systems designed to augment human capabilities rather than replace them, focusing on enhancing awareness and connection. The company serves organizations seeking to measure and operationalize "augmented humanity" as a performance model.

Also known as Ovida Ltd

Founders & leadership

Ovida was founded in 2021 by Alex Haitoglou, Bryan Watson, and Brendan Hill.

AHAlex Haitoglou
Alex HaitoglouCo-Founder and CEO
BWBryan Watson
Bryan WatsonCo-Founder and ChairmanHe previously held a CEO role with a private equity exit and has background in law and science.
BHBrendan Hill
Brendan HillCo-Founder, CTO and Chief Data ScientistBrendan Hill is a researcher and software developer with expertise in operations research, bioinformatics, and software architecture. He applies mathematics, statistics, machine learning, and data analytics to build scalable solutions and serves as Co-Founder and CTO of Ovida.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Ovida is a UK-registered company offering an AI platform that assesses real workplace conversations against a defined benchmark of effective communication behaviors and gives individuals a place to practice the behaviors they need to improve. The product has two main modes: a private "Skills" track in which a user rehearses a specific behavior with AI agents and an AI coach at their own pace, and "Meeting Review", in which a user shares one real conversation with a trainer, mentor or manager who receives the conversation with the relevant moments already identified. Conversations can be held in Ovida's own video rooms (the recommended route) or uploaded from Zoom, Teams or other recordings where enabled. Assessments score named behaviors such as active listening, powerful questioning and holding silence at defined levels, with timestamps linking a score to a specific moment in the call; the company states a review can be ready within minutes of a call ending. The product currently supports English only.

Ovida positions its work around two application areas: Strategic Leadership (leadership development, ethical leadership, coaching and mentoring) and Business Performance (sales, client advice, patient consultations, governance, risk and compliance, and other high-stakes discussions), with industry framing for healthcare, financial advice and professional services. Its marketing argument rests on published research it cites, including a Cochrane review of 215 controlled studies across roughly 28,000 professionals indicating that educational meetings produce small improvements in professional practice, and third-party figures from Gallup, DDI and McKinsey on the business impact of leadership quality, which the company presents as industry research rather than its own outcomes.

Privacy and consent are a central design claim: each participant controls what is recorded, retained and shared; either participant can discard a recording before processing; there is no stated administrative override allowing an employer to open a user's meetings or private practice sessions; and data can be permanently deleted. Ovida states it is SOC 2 Type 2 compliant and ISO 27001 certified, with HIPAA in progress, and maintains a Trust Center with current certification status, policies and controls.

Business model

Ovida sells an AI conversation-measurement and practice platform to organizations, which configure a benchmark of communication behaviors drafted with their own subject-matter experts and deploy the tool across leadership tiers or client-facing teams, with per-participant consent and individual data ownership. The company describes the value it sells as the work around the underlying language models — a customer-specific validated benchmark, speaker separation and timestamps, defined levels per behavior, longitudinal records of where each person sits over time, and consent handling — rather than the models themselves. Go-to-market includes booked demos using a sample conversation.

Traction

The website lists testimonials from practitioners at the Mayo Clinic, NYU's SPS Coaching Innovation Lab, a retired Deloitte partner and vice chair, and coaching firms ThoughtSmiths and FLUXIFY, and states that universities, Fortune 500 companies and independent practitioners use the product for sensitive conversations. It won first place in the SHRM 2024 Global Workplace Tech Innovation Award from more than 600 entrants and states it is backed by Techstars. One third-party business directory lists the company at 11-20 employees.

▸Full profile — market position, technology, go-to-market, geography

Market position

Ovida frames itself as an alternative to in-person workshops, leadership reading and one-to-one executive coaching, arguing that these are expensive, unmeasured or reserved for a small group of high-potential employees, and that its platform extends comparable feedback to an entire leadership tier. It also positions itself against general-purpose LLM subscriptions, on the grounds that a general model does not know the customer's benchmark, a user's baseline, and does not score consistently.

Stated differentiators include a benchmark built and validated with the customer's own experts rather than a generic model of good leadership, consistent repeat scoring that supports longitudinal measurement, feedback tied to timestamped moments, per-participant consent with the ability to discard a recording before processing, individual rather than managerial ownership of the data with no administrative override, and an explicit stance that the AI augments rather than replaces human coaches.

Technology

The platform runs on large language models but layers on organization-specific benchmarks, speaker separation and timestamping so that scores can be tied to specific moments, defined proficiency levels per behavior (e.g. emerging, developing, proficient), and consistent repeat scoring intended to make measurement comparable across people, teams, quarters and cohorts. It includes AI practice agents that play conversational counterparts, an AI coach, its own browser-based video meeting rooms, and optional upload of recordings from Zoom or Teams. Security measures described include encryption in transit and at rest, role-based least-privilege access, enterprise cloud infrastructure, regular vulnerability scanning, penetration testing, intrusion detection and a documented incident response plan.

Go-to-market

Organizations running leadership, coaching and mentoring development programs, and teams handling commercial, client-advice, risk and compliance conversations; named sectors include healthcare, financial advice and professional services. The company states that universities, Fortune 500 companies and independent practitioners use the platform.

Geography

UK-registered; a third-party business directory lists the company's location as London, England. The product is currently available in English only, with additional languages described as a priority.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJan 202611-20
HeadcountAug 202615
Supported languagesJan 2026English only

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 1

by search overlap

Companies competing with Ovida for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2024
First place, SHRM Global Workplace Tech Innovation Award

Ovida took first place out of more than 600 entrants in the Society for Human Resource Management's 2024 Global Workplace Tech Innovation Award.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
OvidaNo. 06494426 · inc. Feb 2008 · dissolved

Companies House · registry record

View on Companies House ↗
Accounts overdue
Registered name
OVIDA LTD
Company number
06494426
Status
Dissolved
Company type
Private limited company
Incorporated
5 Feb 2008
Dissolved
25 Apr 2017
Registered office
29 Melrose Avenue, Borehamwood, Hertfordshire, WD6 2BH
Nature of business (SIC)
99999 — Dormant Company
Accounts
last made up to 28 Feb 2015 · next due 30 Nov 2016

Current officers

  • Chetan Mehta — secretary, appointed 5 Feb 2008
  • Chetan Mehta — director, appointed 5 Feb 2008
  • Rupal Mehta — director, appointed 5 Feb 2008

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Ovida do?
Ovida is an AI platform that measures real workplace conversations against a benchmark and lets people practice communication skills.
Who founded Ovida?
Ovida was founded by Alex Haitoglou, Bryan Watson, Brendan Hill in 2021.
Who are Ovida's investors?
Ovida's investors include Techstars.
Where is Ovida headquartered?
Ovida is headquartered in Nottingham, GB.