OuterSignal
Wilmington, US · Founded 2025 · Delaware corporation · 2 known investors
Find your way into OuterSignal
201 people in our graph share verified history with the OuterSignal team — schools, employers, funds. One of them is your warm intro.
Troy Phoaunlockedknows Noah Sanborn Friedman · together at Questrom School of Business, Boston University (overlapped)
knows the team · via Gratsi
×10knows the team · via Questrom School of Business, Boston University
OuterSignal is a customer intelligence platform for eCommerce and DTC brands that enriches customer data to identify VIPs, influencers, and B2B leads within a store's existing order data. It offers persona building, deep analytics, segmentation, and personalization, with integrations to platforms like Meta, Klaviyo, and Shopify CRMs.
Founders & leadership
OuterSignal was founded in 2025 by Noah Sanborn Friedman, Zach Z., and Zach Zelner.
NS
Noah Sanborn Friedmanin𝕏Co-Founder & PresidentNoah Sanborn Friedman is co-founder and executive officer of OuterSignal, a customer intelligence platform for eCommerce brands. He is also co-founder of Top Shelf Ventures, an investment fund focused on the consumer space, and co-founded Uncharted, a community for founders and investors.
ZZ
Zach Z.inCo-founder · CEO/CTOZach Z. is the Founder and CEO of OuterSignal, a customer intelligence platform for eCommerce and DTC brands. His prior ventures include ThreadStudio (a print-on-demand manufacturer), PupSocks (a personalized apparel business he scaled to $8M in sales), DocMJ (a medical cannabis clinic network), and a bootstrapped cookie delivery service he grew to multiple retail locations and over 100 drivers.
ZZ
Zach Zelner𝕏CEO & Co-founder
Investors · 2
Reported raises · per SEC filings
Form D private placements$4.3M disclosed across 3 rounds · 2025–2026
▶$100KraisedJun 2026 · 1 investors · Other TechnologyRule 506(b)
▶$100KraisedJun 2026 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Noah Sanborn FriedmanExecutive Officer, Director
- Zachary ZelnerExecutive Officer, Director
- Offering amount
- $100K
- Amount sold
- $100K
- Minimum investment
- $100K
- First sale
- Feb 2026
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
▶$2.2MraisedJun 2026 · 18 investors · Other TechnologyRule 506(b)
▶$2.2MraisedJun 2026 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Zachary ZelnerDirector
- Noah Sanborn FriedmanExecutive Officer, Director
- Offering amount
- $2.2M
- Amount sold
- $2.2M
- Minimum investment
- $5K
- First sale
- Nov 2025
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
▶$2MraisedJun 2026 · 41 investors · Other TechnologyRule 506(b)
▶$2MraisedJun 2026 · 41 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Zachary ZelnerExecutive Officer, Director
- Noah Sanborn FriedmanExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- Minimum investment
- $8K
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlap
Signal18 shared keywordsSignal AI develops AI-powered reputation and risk intelligence solutions for corporations. The platform uses discriminative and generative AI to provide actionable insights for business decision-making.
7Signal17 shared keywords7SIGNAL provides a cloud-based AI platform for monitoring and optimizing digital experiences across wired and wireless networks, endpoints, and applications. The platform helps IT teams troubleshoot issues faster, optimize performance, and proactively plan network infrastructure.
Opensignal13 shared keywordsOpensignal provides independent analytics on mobile network experience and market performance, measuring real-world user experiences such as web browsing, video streaming, and online gaming. It serves converged, wireless, and broadband communication providers globally to help them improve networks and commercial performance.
OneSignal6 shared keywordsOneSignal provides customer engagement and messaging infrastructure that enables businesses to send personalized, omnichannel communications to their customers at scale. The platform serves mobile app developers and businesses of all sizes across industries.
Signal6 shared keywordsSignal provides AI-powered threat intelligence, monitoring the surface, deep, and dark web along with social media and forums to detect, analyze, and alert organizations to emerging security threats in real time. It serves corporate security and emergency management teams across sectors including financial services and healthcare.
Gevernova5 shared keywordsGE Vernova generates, transfers, and stores electricity through gas turbines, wind turbines, and grid modernization technologies. The company serves global customers and holds approximately 25% of the world's installed electrical generation capacity through its customer base.
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In the news
Frequently asked questions
- What does OuterSignal do?
- OuterSignal is a customer intelligence platform for eCommerce and DTC brands that enriches customer data to identify VIPs, influencers, and B2B leads within a store's existing order data. It offers persona building, deep analytics, segmentation, and personalization, with integrations to platforms like Meta, Klaviyo, and Shopify CRMs.
- Who founded OuterSignal?
- OuterSignal was founded by Noah Sanborn Friedman, Zach Z., Zach Zelner in 2025.
- Who are OuterSignal's investors?
- OuterSignal's investors include BAM Ventures, OpenSky Ventures.
- How much funding has OuterSignal raised?
- OuterSignal has disclosed $4.3M raised across 3 rounds.
- Where is OuterSignal headquartered?
- OuterSignal is headquartered in Wilmington, US.