Fundraising FoxOuterSignal
Wilmington, US · Founded 2025 · Delaware corporation · 3 known investors
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OuterSignal is a customer intelligence platform for eCommerce and DTC brands that enriches customer data to identify VIPs, influencers, and B2B leads within a store's existing order data. It offers persona building, deep analytics, segmentation, and personalization, with integrations to platforms like Meta, Klaviyo, and Shopify CRMs.
Founders & leadership
OuterSignal was founded in 2025 by Noah Sanborn Friedman, Zach Z., and Zach Zelner.
NS
Noah Sanborn FriedmanCo-Founder & PresidentNoah Sanborn Friedman is co-founder and executive officer of OuterSignal, a customer intelligence platform for eCommerce brands. He is also co-founder of Top Shelf Ventures, an investment fund focused on the consumer space, and co-founded Uncharted, a community for founders and investors.
ZZ
Zach Z.Co-founder · CEO/CTOZach Z. is the Founder and CEO of OuterSignal, a customer intelligence platform for eCommerce and DTC brands. His prior ventures include ThreadStudio (a print-on-demand manufacturer), PupSocks (a personalized apparel business he scaled to $8M in sales), DocMJ (a medical cannabis clinic network), and a bootstrapped cookie delivery service he grew to multiple retail locations and over 100 drivers.
Investors · 3
Reported raises · per SEC filings
Form D private placements$4.3M disclosed across 3 rounds · 2025–2026
▶$100KraisedJun 2026 · 1 investors · Other TechnologyRule 506(b)
▶$100KraisedJun 2026 · 1 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Noah Sanborn FriedmanExecutive Officer, Director
- Zachary ZelnerExecutive Officer, Director
- Offering amount
- $100K
- Amount sold
- $100K
- Minimum investment
- $100K
- First sale
- Feb 2026
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
▶$2.2MraisedJun 2026 · 18 investors · Other TechnologyRule 506(b)
▶$2.2MraisedJun 2026 · 18 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Zachary ZelnerDirector
- Noah Sanborn FriedmanExecutive Officer, Director
- Offering amount
- $2.2M
- Amount sold
- $2.2M
- Minimum investment
- $5K
- First sale
- Nov 2025
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
▶$2MraisedJun 2026 · 41 investors · Other TechnologyRule 506(b)
▶$2MraisedJun 2026 · 41 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Zachary ZelnerExecutive Officer, Director
- Noah Sanborn FriedmanExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- Minimum investment
- $8K
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
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In the news
Frequently asked questions
- What does OuterSignal do?
- OuterSignal is a customer intelligence platform for eCommerce and DTC brands that enriches customer data to identify VIPs, influencers, and B2B leads within a store's existing order data. It offers persona building, deep analytics, segmentation, and personalization, with integrations to platforms like Meta, Klaviyo, and Shopify CRMs.
- Who founded OuterSignal?
- OuterSignal was founded by Noah Sanborn Friedman, Zach Z., Zach Zelner in 2025.
- Who are OuterSignal's investors?
- OuterSignal's investors include BAM Ventures, OpenSky Ventures, Sharf Ventures.
- How much funding has OuterSignal raised?
- OuterSignal has disclosed $4.3M raised across 3 rounds.
- Where is OuterSignal headquartered?
- OuterSignal is headquartered in Wilmington, US.