OpenLoop

OpenLoop is a white-label telehealth infrastructure company that lets organizations launch and operate virtual care businesses under their own brand while OpenLoop supplies the underlying clinical, technical and administrative operations. Its offering spans a patient-facing website, patient portal and mobile app, an integrated operations platform, a nationwide network of vetted and credentialed clinicians covering more than 35 specialties, pharmacy and diagnostics fulfillment including proprietary at-home collection kits, care coaching and registered dietitians, and a payer network with pre-built relationships across more than 600 insurance plans including Medicare and Medicaid, supported by revenue cycle management. The company states it provides clinicians, technology, pharmacy and billing across all 50 states.

The platform is organized as an "operating system" with modules including Launchpad (onboarding and storefront creation), infrastructure, AI-supported care, provider network, coaching and support, pharmacy and diagnostics, payer network, and chronic care management and remote patient monitoring. Launchpad uses AI to recommend programs based on a client's audience and generates the website structure, patient intakes and admin dashboard, with OpenLoop stating that a storefront can be created in as little as 24 hours and a virtual care program can go live in days. Clinical programs marketed include peptides, GLP-1 and medical weight loss, hormones, sexual health, diagnostics, sleep apnea testing, dietitians, dermatology, microdosing, supplements, mental and behavioral health, urgent care, and proactive care.

OpenLoop positions chronic care management and remote patient monitoring as a single connected stack for hospitals, health systems and virtual care companies, combining clinical staffing, device logistics and revenue cycle management. Alongside technology, clients gain access to OpenLoop personnel such as a medical director, patient support, pharmacy supply chain, care coaching and retention analytics staff.

Business model

OpenLoop operates a business-to-business model, supplying the back-end of virtual care — clinicians, platform software, pharmacy and diagnostics logistics, and billing — to client organizations that put their own brand on the patient experience. Engagements range from a fully turnkey platform via Launchpad to more à la carte services.

Traction

The company reports more than 700,000 patients per month, over 400 virtual care brands using the platform, more than 100 clinically vetted protocols, access to over 600 nationwide insurance plans, and consumer ratings of 4.8 on Trustpilot and 4.6 on Google.