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OpenFarming
Techstars '25Dubayy, AE · Founded 2025 · 2 employees on LinkedIn · 1 known investors
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OpenFarming automates order management for food distributors by reading incoming messages (Arabic/English text, photos, and voice notes), extracting products and quantities, and converting them into structured orders that push to ERP systems like SAP, Oracle, and Microsoft Dynamics. It also offers demand forecasting, automated procurement, and sales lead generation, serving food distributors in Saudi Arabia and the UAE.
Also known as Openfarming
Founders & leadership
OpenFarming was founded in 2025 by Mustafa Zaffer.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026OpenFarming provides artificial-intelligence software for food distributors in the Gulf, centred on automating inbound order intake. Distributors' customers, typically restaurants, send orders through WhatsApp, email, voice notes or photographs of handwritten lists, often mixing Arabic, English, Urdu and Hindi. The system reads these messages, extracts products and quantities, and converts them into structured orders that a distributor reviews and approves in a single workspace before pushing them to an ERP system.
Beyond order capture, the company markets add-on AI modules: demand prediction that produces daily product-level forecasts, including for seasonal peaks such as Ramadan and Eid; a sourcing bot that identifies SKUs to restock, finds suppliers and negotiates prices; and a sales bot that sources restaurant leads and contacts them by WhatsApp or email. A dashboard tracks branches, customers and products. Onboarding is presented as a roughly four-week sequence: connecting WhatsApp, email and ERP, team training, a pilot with top customers, then go-live, with initial setup described as taking about 30 minutes.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- OpenFarming - AI for Distributorsopenfarming.earth · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does OpenFarming do?
- AI order-management software that turns WhatsApp, voice, photo and email orders into ERP-ready orders for GCC food distributors.
- Who founded OpenFarming?
- OpenFarming was founded by Mustafa Zaffer in 2025.
- Who are OpenFarming's investors?
- OpenFarming's investors include Techstars.
- Where is OpenFarming headquartered?
- OpenFarming is headquartered in Dubayy, AE.