Opencare

Opencare operates a two-sided dental marketplace connecting patients in North America with a curated network of vetted dental practices. On the patient side, the company offers a free online tool in which patients enter their address and complete a short survey or quiz covering treatment needs, insurance and preferences; Opencare then matches them to a nearby practice and allows instant online booking, avoiding phone-based scheduling. Patients are also offered a reward for their first visit. The consumer site lists coverage across metropolitan areas including Austin, Boston, Brooklyn, Calgary, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, New York, Ottawa, Phoenix, Sacramento, San Diego, San Francisco, San Jose, Seattle, Toronto and Vancouver.

On the provider side, Opencare positions itself as a patient-acquisition and practice-growth channel for individual dentists, dental groups and DSOs. It sources patients through its own marketing across social media, digital advertising, search engines and a referral network, then routes appointment requests to practices, which confirm times or gather additional insurance information through built-in SMS chat. The platform provides a real-time dashboard covering production, ROI and patients seen, online booking and communication tools, patient review collection, insurance verification and revenue cycle management/claims services. Practices are said to be set up in about an hour, with integrations into 65+ practice management systems and no contracts or setup fees.

Practices must qualify to join: Opencare states it works only with dentists that have a track record of positive online reviews and a welcoming, safe environment, and does not accept dentists with a history of malpractice. Applications are reviewed within two business days, followed by an orientation and profile setup. The company also publishes a content blog ("The Floss") covering oral health topics and dental practice management.

Business model

Two-sided marketplace: free for patients, monetized through participating dental practices. Opencare markets to and screens prospective patients, matches them to practices by insurance, treatment needs and long-term fit, and delivers appointment requests to the practice inbox.

Dentists pay only after a new patient completes a successful visit, rather than per click or per lead; no charges for no-show patients, no contracts or setup fees, and pricing varies by practice location and insurance network participation, quoted individually.

Traction

Reported figures include over 100,000 patients cared for by network dentists with 98% positive reviews, and later 2,500+ dentists, 30+ dental groups and 400,000+ patients served, alongside a 4.8 Trustpilot rating from 12,000+ reviews. Named practice and DSO customers referenced include Espire Dental Group, Signature Dental Partners, Waterview Dental and Archer Dental.

Latest developments

Provider-facing marketing highlights a DSO-oriented offering with enterprise onboarding and dedicated account support, an Espire Dental case study, an interactive platform tour, and a limited-time demo incentive.