Onceupon
Founded 2016 · 88 employees on LinkedIn · 1 known investors
Once Upon Photo creates customizable photo books with Scandinavian design for consumers. The company offers a simplified book creation process with autofill functionality, multiple format and design options, and print-on-demand delivery.
Also known as Once Upon · Once Upon Publishing AB · onceupon.photo
Investors · 1
Company profile
researched Aug 2026Once Upon, operated by Once Upon Publishing AB, produces customizable photo books and photo prints that customers create through mobile apps or a web app. The product line is organized around occasion-based themes including year books, wedding books, baby books, travel books, children's drawing books, birthday books, coffee table books and recipe books.
Book creation follows a four-step flow: the customer selects a size, hardcover or softcover binding and paper type; picks images (with an option to have the book autofilled automatically or to start from a blank book); designs a cover with a chosen image, title and adjustable layout; and then places the order, with format and paper type still editable in the basket. Customization options include three book formats, four fonts, a full-bleed cover option, pre-made layouts and designs, print collections, and messages on both the front and back covers. Accepted payment methods include Visa, Mastercard, Amex, Diners, Apple Pay and Google Pay. Orders are delivered in 5-7 business days, and the company states a customer satisfaction guarantee and a commitment to respond to inquiries within 24 hours.
Business model
Direct-to-consumer sale of printed photo products — photo books in multiple formats, bindings and paper types, plus photo prints — ordered through the company's iOS, Android and web applications and produced on demand.
Revenue from consumer purchases of photo books and photo prints, with pricing varying by format, cover type and paper choice; the company also markets discounts and a newsletter with offers.
▸Full profile — market position, technology, go-to-market, geography
Market position
Consumer photo-book provider marketing on design and ease of use, with third-party editorial coverage including a TechRadar review and a "featured in" press section.
Positions on Scandinavian design templates and a short, simplified creation flow with automatic book autofill, combined with B Corp certification and a stated customer satisfaction guarantee.
Technology
Mobile apps for iOS and Android plus a web app that handle photo selection through an image picker, automatic autofill layout generation, cover layout variation, and order configuration; production is print-on-demand.
Go-to-market
Self-serve digital channel through mobile and web apps, supported by QR-code prompts to move web visitors to the phone app, a newsletter, discount offers, and editorial coverage; the site cites a TechRadar review describing the product as delivering high-quality prints at a low price.
Consumers documenting personal milestones and everyday moments, including new parents, couples planning weddings, travellers, families keeping annual albums and children's artwork, and people making recipe or coffee table books.
Geography
Headquartered at Storgatan 41 C, 931 32 Skellefteå, Sweden, operating as Swedish entity Once Upon Publishing AB; the website offers language and country selection, including English (UK).
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with Onceupon for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Onceupononceupon.photo · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Onceupon do?
- Swedish company Once Upon makes app-based, Scandinavian-design photo books and prints ordered from phone or web.
- Who are Onceupon's investors?
- Onceupon's investors include Spintop Ventures.