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Olombria

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Olombria develops an AI-powered Integrated Pest and Pollinator Management (IPPM) system that combines blended native hoverfly species, natural attractant lures, and continuous data monitoring to control pests and support crop pollination. It serves agricultural growers, including those operating enclosed growing environments, to improve yields and produce quality.

Also known as Fly Pollination

Investors · 3

Company profile

researched Aug 2026

Olombria is an early-stage agricultural technology company based in London that works to raise pollination rates and crop yields by managing flies and other wild pollinators rather than relying solely on bees. The company positions its approach as a response to the documented global decline of wild pollinators, particularly bees, attributed to industrial agriculture, pathogens, biodiversity loss, pesticide use and climate change, and to the resulting risk to crops, over 75% of which are said to benefit from insect pollination.

The company's system combines information services with intervention: it supplies horticultural growers with data on pollinators and environmental conditions and uses chemical volatiles to influence the behaviour of pollinating fly species, increasing their activity and pollination rates. Olombria describes this as an integrated pollination system based on flies and a chemical signalling device intended to supplement existing bee pollination services. Hoverflies (Diptera Brachycera) are the focal insect; the company states that flies account for over 30% of all pollination worldwide and are also effective at pest control, which matters because pest-damaged plants become less attractive to pollinators, compounding yield loss.

Founding story

Olombria originated from the Royal College of Art's entry to the 2017 Biodesign Challenge in London and is led by RCA graduate Tashia Tucker, founder and CEO.

Business model

Olombria supplies horticultural and agricultural growers with a pollination system pairing pollinator and environmental monitoring information with chemical-volatile devices that manage fly behaviour in the field, presented as a supplement to conventional bee pollination services.

Traction

The company has raised venture capital from the InnovationRCA 1 Fund and SVG Ventures (THRIVE accelerator), with total funding listed in the €100K-€500K range, and has won several awards since its 2017 origin.

Latest developments

A September 2024 profile described the company as offering farmers pollination and pest-control solutions built on precision farming technologies, with founder and CEO Tashia Tucker discussing hoverflies' combined pollination and pest-control benefits.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Olombria is an early-stage agritech company positioned in the pollination and precision farming segment, targeting the gap left by declining bee populations.

Rather than managed bees, Olombria focuses on hoverflies and other wild fly pollinators, combining behaviour-directing chemical signalling with pollinator and environmental data collection, and notes hoverflies' dual role in pollination and pest control.

Technology

The company applies chemical volatiles to influence the behaviour of pollinating fly species, and uses machine learning and artificial intelligence together with precision farming technology to build a record of field-level conditions covering insect decline, pollinator health and pollinator abundance across different areas of a crop — data growers previously lacked.

Go-to-market

Horticultural growers and farmers seeking higher crop productivity and profitability through improved pollination and pest control.

Geography

Headquartered in London, United Kingdom.

History

The company was founded in 2017 following the Biodesign Challenge at the Royal College of Art and subsequently won several awards. It became a start-up company within the RCA's InnovationRCA programme and has raised venture capital from the InnovationRCA 1 Fund and SVG Ventures through its THRIVE accelerator. As of September 2024 it was operating from London and profiled as an active startup.

Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Founded yearJan 20172,017 year
Total funding (range)Jan 2024Between €100K-€500K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jan 2017
Backed by InnovationRCA 1 Fund and SVG Ventures (THRIVE accelerator)

Olombria has raised venture capital investment through the InnovationRCA 1 Fund and SVG Ventures via the THRIVE accelerator; no amount or date disclosed.

source ↗

Jan 2017
Originated from RCA entry to the 2017 Biodesign Challenge

The company grew out of the Royal College of Art's entry to the 2017 Biodesign Challenge and went on to win several awards.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Olombria do?
London agritech startup using chemical volatiles and sensing technology to make hoverflies more effective crop pollinators.
Who are Olombria's investors?
Olombria's investors include Astanor Ventures, Circle & Co., Trellis Road I Fund AB.