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OfColor

AcquiredTechstars '20

Maplewood, US · Founded 2019 · Delaware corporation · 3 employees on LinkedIn · 1 known investors

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Financial Finesse provides workplace financial wellness as an employee benefit, combining unlimited access to certified financial coaches (CFP professionals) with AI-powered guidance to help employees make better use of their benefits and reduce financial stress. It serves employers globally, offering an integrated platform, program design, and ROI reporting for HR teams.

FintechFuture of WorkHR Tech

Founders & leadership

OfColor was founded in 2019 by Liz Davidson and YEMI ROSE.

LDLiz Davidson
Liz DavidsonFounder & CEO
YRYEMI ROSE
YEMI ROSEFounder/CEO (acquired)2020–2024Yemi Rose is a financial services professional with nearly 20 years of experience at firms including Prudential and BlackRock. He founded OfColor, a financial health platform offering coaching and fintech tools for workers of color, which was later acquired by Financial Finesse Inc.

Investors · 1

Funding

SEC filings, press & company announcements

$2M disclosed across 1 of 2 rounds · 2021–2023

▶$2MraisedJul 2023 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • YEMI ROSEExecutive Officer, Director
Offering amount
$2M
Amount sold
$2M
Minimum investment
$100K
Proceeds to insiders
$50K
First sale
Jun 2023
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through OfColor went on to found or lead other companies.

Aaron SchummStrategic AdvisorFounded VestwellMac ExuméSenior Director of Product ManagementFounded CampusLush

Frequently asked questions

What does OfColor do?
Financial Finesse provides workplace financial wellness as an employee benefit, combining unlimited access to certified financial coaches (CFP professionals) with AI-powered guidance to help employees make better use of their benefits and reduce financial stress. It serves employers globally, offering an integrated platform, program design, and ROI reporting for HR teams.
Who founded OfColor?
OfColor was founded by Liz Davidson, YEMI ROSE in 2019.
Who are OfColor's investors?
OfColor's investors include Techstars.
How much funding has OfColor raised?
OfColor has disclosed $2M raised across 1 of its 2 known rounds.
Where is OfColor headquartered?
OfColor is headquartered in Maplewood, US.