Occtoo

Occtoo provides what it calls a product orchestration engine: a platform that connects product data held in ERP systems, PIM platforms, DAM systems, supplier feeds and commerce platforms, and then lets teams model, enrich and distribute that data across digital channels. Rather than storing product information in a single central repository, the platform builds a unified "master product" by combining data from multiple sources and transforming it dynamically for downstream use such as product detail pages, campaigns and digital product passports. The scope of data covered includes product descriptions, media, and customer, supplier and transactional data.

The platform is positioned as an alternative to traditional PIM systems, which Occtoo characterizes as integration-heavy and difficult to scale when product data sources or business models change. Functionality highlighted includes automated mapping, validation and enrichment of supplier files before publication, translations and content generation. An AI gateway layer lets customers connect their own large language model, using their own API key, and switch models per feature across workflows. The company also frames its offering around readiness for agentic commerce, where AI agents rely on structured product data to discover, recommend and transact.

Business model

Occtoo sells a no-code software platform to retailers and brands that unifies and distributes product data, positioned as a replacement for or layer above traditional PIM deployments.