NutmegLabs Inc.
Berkeley, JP · Founded 2018 · 2 known investors
Nutmeg is a tourism DX platform that helps tourism operators—such as theme parks, attractions, transport services, and aquariums—increase direct sales through online booking, electronic ticketing, CRM/marketing automation, and fan-building tools. It focuses on boosting pre-bookings, on-site spending, and repeat visitors for the Japanese tourism industry.
Also known as Nutmeg · NutmegLabs · 株式会社NutmegLabs
Founders & leadership
NutmegLabs Inc. was founded in 2018 by Takashi Nakaguchi.
Investors · 2
Reported raises · per SEC filings
Form D private placements$4.3M disclosed across 1 round · 2023
▶$4.3MraisedMar 2023 · 6 investors · Other TechnologyRule 506(b)
- Takashi NakaguchiExecutive Officer, Director
- Andrew SpencerExecutive Officer, Director
- Offering amount
- $4.3M
- Amount sold
- $4.3M
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026NutmegLabs operates Nutmeg, a SaaS platform for tourism operators focused on strengthening direct sales. The product covers online reservations and payments (automatic confirmation emails, receipt issuance, guest My Page, reservation and inventory management), proprietary e-ticketing (admission tickets, annual passports, multi-use coupon books, boarding and ride tickets, bundled set products, GPS integration and a ticket dashboard), CRM and marketing automation (own membership base and customer ledger, newsletter distribution, automated per-customer offers), digital map and CMS tooling for direct-booking sites and landing pages including coupons and stamp rallies, a CDP and analytics layer (website analytics, map analytics, BI tool with flexible dashboards), and customer feedback tooling (satisfaction and NPS surveys, questionnaires, reviews).
Alongside software, the company provides implementation and advisory services: production of sellable content, system configuration with pre-launch checks and demo environments, on-site staff training and creation of customer-specific manuals, product planning and pricing strategy including price-acceptance testing, promotion and advertising, data analysis with improvement recommendations, and DX consulting on operational workflows (reservation management, reception, ticket issuance), selection of digital and AI tools, and growth strategy and KPI planning.
Stated verticals include theme parks and amusement parks, aquariums, zoos, resort hotels, sightseeing boats and cruises, and sightseeing and hop-on hop-off buses. Use cases extend to add-on attraction sales, priority ride passes, food and souvenir sales, timed-entry tickets, on-site show and feeding-experience bookings, conservation donations and merchandise, activity/spa/cabana sales for hotel guests, seat management, ticket-issuance efficiency and audio guides.
Business model
B2B SaaS for tourism operators, combining a subscription-style platform for booking, ticketing, CRM/MA, CMS and analytics with paid implementation support, marketing services and DX consulting.
Traction
The website lists a roster of adopters, including Sky Bus Tokyo, Osaka Suijo Bus, Soleil no Oka, Aso Farm Land, Hokkaido Greenland, Okinawa World, Tokyo German Village, Asakusa Hanayashiki, DMM Kariyushi Aquarium, Biwako Kisen, Kamenoi Bus and Rokkosan Kanko. Published case studies cover Biwako Kisen (doubling of direct bookings and systematized regional multi-stop travel), Osaka Suijo Bus (40% reduction in phone reservations alongside younger-customer acquisition), and the Hakuba Tsugaike, Hakuba Iwatake and Hakuba Happo-one ski resorts (selling experiences beyond lift tickets to raise per-customer spend and operational efficiency). The company states platform effects of 2x advance bookings, +30% on-site spending and +30% repeat visitors.
Latest developments
Recent announcements include the December 2025 adoption of Nutmeg's chat-based AI concierge by Rokkosan Kanko, selection in December 2025 for Nikkei Cross Trend's '100 Companies Creating Future Markets' (2026 edition), Kamenoi Bus digitizing direct-sale tickets in October 2025, and Biwako Kisen's July 2025 use of the partner-sales feature to offer package tickets with Osaka Suijo Bus and Hieizan Railway.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a direct-sales-focused tourism DX platform with particular emphasis on the in-destination ('tabinaka') phase rather than only pre-trip booking. Nutmeg was selected for Nikkei Cross Trend's '100 Companies Creating Future Markets' 2026 edition.
Stated points of difference are a service set dedicated to growing operators' direct sales, a product lineup strong in the in-destination phase that monetizes visitor activity on site as well as pre-selling, and interfaces designed from the tourist's perspective for customer experience and satisfaction.
Technology
A multi-module cloud platform spanning online booking and payment, proprietary e-ticketing with GPS integration and dashboards, CRM/marketing automation, CMS and digital maps, a customer data platform with website and map analytics and BI dashboards, survey tooling, and a chat-based AI concierge. The platform is certified to ISO 27001 for information security management.
Go-to-market
Direct enterprise sales supported by downloadable service materials, case-study collections for tourism facilities and transport operators, webinars on topics such as raising web sales and paid advertising fundamentals, and educational content on repeat-visitor and annual-pass strategies; deployments are announced through press releases.
Japanese tourism and leisure operators: theme parks and amusement parks, aquariums, zoos, resort hotels, sightseeing boats and cruise operators, sightseeing and hop-on hop-off bus operators, and ski resorts.
Geography
Customer deployments are across Japan, spanning Hokkaido, Kanto (Tokyo, Chiba, Kanagawa), Kansai (Osaka, Shiga, Hyogo), Nagano, Kumamoto, Oita and Okinawa. Consulting references draw on US and global case examples.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 17
launches, deals, and filingsThe tourism-operator DX platform Nutmeg received certification under the international information security management standard ISO 27001.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- NutmegLabs Inc.ntmg.jp · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does NutmegLabs Inc. do?
- Nutmeg is a tourism DX SaaS platform providing online booking, e-ticketing, CRM/MA and analytics to Japanese attractions and transport operators.
- Who founded NutmegLabs Inc.?
- NutmegLabs Inc. was founded by Takashi Nakaguchi in 2018.
- Who are NutmegLabs Inc.'s investors?
- NutmegLabs Inc.'s investors include Carbide Ventures, Coral Capital.
- How much funding has NutmegLabs Inc. raised?
- NutmegLabs Inc. has disclosed $4.3M raised across 1 round.
- Where is NutmegLabs Inc. headquartered?
- NutmegLabs Inc. is headquartered in Berkeley, JP.