Nulastin
Founded 2016 · 27 employees on LinkedIn · 1 known investors
NULASTIN sells consumer skincare and beauty products directly to U.S. customers through a subscription model with recurring orders. The company offers direct-to-consumer purchasing with subscription flexibility and dedicated customer support.
Also known as NULASTIN
Investors · 1
Company profile
researched Aug 2026NULASTIN is a consumer beauty and personal care brand that markets what it describes as the first and only patented Elastin Renewal System, a line of serums and treatments aimed at fuller-looking hair, lashes and brows and more radiant skin. Its catalog is organized into four categories — BROW, LASH, HAIR and SKIN — and includes items such as the LASH and BROW Dual System ($148), BROW Shape Altering Serum 2-Pack ($148), LASH Follicle Fortifying Serum 2-Pack ($148), Vibrant Scalp System ($199), Vibrant Scalp Shampoo + Conditioner Duo ($74), Vibrant Scalp Travel Kit ($50), Elevated Essentials Trio ($89) and NuProtect Leave-In Primer ($32). The site also offers a routine finder tool, a rewards program, customer reviews and educational content covering the company's story, science and ingredients.
The brand's positioning centers on elastin, a protein it describes as surrounding each hair follicle and forming the "Elastin Root System," a web-like structure said to anchor follicles and help reduce shedding. NULASTIN states that elastin production declines with age and can be affected by stress, hormones and environmental factors, and that its serums use Elastaplex Technology — a proprietary blend of biodesigned proteins and signal peptides — to boost elastin levels. Marketing materials reference clinical studies and before/after documentation at week 0 versus week 12 for the lash, brow and scalp products.
The company is led by founder and CEO Leah Garcia, who is featured prominently in its brand messaging and cited on the site at ages 61 and 62 in different placements.
Business model
NULASTIN sells finished beauty products directly to consumers through its own e-commerce site, at both one-time purchase prices and via a Subscribe & Save program that discounts recurring orders by 15%, includes free shipping on every order, priority access to offers, and the ability to pause, cancel or change subscriptions at any time. Bundles (for example $99 hair bundles) and promotional discounts of up to 20% are used alongside a rewards program.
Product revenue from one-time online orders and recurring subscription orders, with bundled multi-product sets and a loyalty/rewards program.
▸Full profile — market position, technology, go-to-market, geography
Market position
A founder-led niche brand in the cosmetic lash, brow, hair and scalp serum segment, competing on a proprietary elastin-based mechanism and subscription-based direct sales.
Positions itself as offering the first and only patented elastin renewal system for hair, lashes, brows and skin, differentiating on elastin replenishment rather than collagen or conventional growth serums, and on proprietary Elastaplex peptide-and-protein technology supported by clinical study claims.
Technology
Products are built around Elastaplex Technology, described by the company as a proprietary blend of biodesigned proteins and signal peptides intended to increase elastin levels, and around the concept of the Elastin Root System — elastin structures surrounding hair follicles. The company describes its Elastin Renewal System as patented and references clinical studies with 12-week results.
Go-to-market
Direct-to-consumer online sales through nulastin.com, supported by subscription enrollment, promotional campaigns tied to events such as Hair Loss Awareness Month, founder-led brand storytelling, press placements ("As Seen In"), customer reviews, a blog, and social media channels including TikTok, Instagram, YouTube, Facebook, Pinterest and LinkedIn.
Consumers seeking cosmetic hair, lash, brow and skin treatments, with messaging oriented toward older adult women addressing age-related thinning and reduced elastin.
Geography
Sells online with U.S.-based customer support advertised as available 24 hours a day.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Nulastinnulastin.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nulastin do?
- NULASTIN is a direct-to-consumer beauty brand selling patented elastin-replenishing serums for lashes, brows, hair and skin.
- Who are Nulastin's investors?
- Nulastin's investors include Denver Ventures.