Novella
San Dimas, US · Founded 2021 · Delaware corporation · 6 known investors
Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.
Founders & leadership
Novella was founded in 2021 by Alex Broome, Max Kane, and Michael Tsibelman.
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Alex BroomeinCo-Founder & Head of BrokerageBroome previously handled real estate investment insurance at The Baldwin Group and served as VP of Sales at ReShield. Earlier in his career, he worked in real estate at Arena Investors, LP, in real estate investment banking and CMBS at The Bancorp, as a commercial credit analyst at Capital One, and in product development at BillGuard.
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Michael TsibelmaninCo-Founder & CTOCo-founder and CTO. Press cites prior software leadership at Microsoft, Gigya, and DoControl. Named as a co-founder in the May 2026 $21M raise coverage.
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Matthew SayovitzNamed on SEC filing
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Eric SimonsNamed on SEC filing
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Nicholas WilliamsNamed on SEC filing
Investors · 6
Funding
SEC filings, press & company announcements$21.3M disclosed across 2 of 3 rounds · 2022–2026
- Undisclosed amountSeries AMay 2026Source ↗
- $21MraisedMay 2026 · 8 sources
Brewer Lane Ventures (lead)
Source ↗
▶$300KraisedJun 2022 · 5 investors · Other TechnologyRule 506(b)
▶$300KraisedJun 2022 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matthew SayovitzDirector
- Eric SimonsExecutive Officer, Director
- Nicholas WilliamsDirector
- Offering amount
- $775K
- Amount sold
- $300K
- Minimum investment
- $25K
- Proceeds to insiders
- $150K
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Libertymutual18 shared keywordsLiberty Mutual is an insurance provider offering personal insurance products including car, home, homeowners, and renters coverage to consumers. The company provides online quotes, claims handling, and support through both its website and mobile app.
Counterpart11 shared keywordsCounterpart is an insurance services company licensed as a producer and surplus lines broker in the United States, offering insurance products across all 50 states and D.C.
Alera Group11 shared keywordsAlera Group provides insurance and financial services, offering employee benefits, property and casualty insurance, risk management, and wealth management solutions to businesses and individuals through a network of specialists and offices.
Covered11 shared keywordsCovered is a digital insurance agency that provides integrated homeowners and specialty insurance solutions for mortgage institutions across the full mortgage lifecycle (origination, refinancing, and servicing). The platform connects borrowers with 80+ carriers through an API-first marketplace and embedded UX components, with compliance certifications for GLBA, RESPA, and SOC 2 Type II.
Companies competing with Novella for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Novella do?
- Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.
- Who founded Novella?
- Novella was founded by Alex Broome, Max Kane, Michael Tsibelman in 2021.
- Who are Novella's investors?
- Novella's investors include Avid Ventures, Brewer Lane Ventures, Blank Ventures, Crystal Venture Partners, SV Angel, Verissimo Ventures.
- How much funding has Novella raised?
- Novella has disclosed $21.3M raised across 2 of its 3 known rounds.
- Where is Novella headquartered?
- Novella is headquartered in San Dimas, US.