Novella was founded by Alex Broome, Max Kane, Michael Tsibelman in 2021.

Who are Novella's investors?

Novella's investors include Alumni Ventures, Avid Ventures, BoxGroup, Brewer Lane Ventures, Blank Ventures, Crystal Venture Partners, SV Angel, Verissimo Ventures.

How much funding has Novella raised?

Novella has disclosed $21.3M raised across 2 of its 3 known rounds.

Where is Novella headquartered?

Novella is headquartered in San Dimas, US.

Novella

San Dimas, US · Founded 2021 · Delaware corporation · 8 known investors

Find your way into Novella

Paths you didn't know you had: your email and LinkedIn already hold routes to the Novella team. We find them
2nd- and 3rd-degree connections: the friend-of-a-friend routes you can't see from your own inbox or LinkedIn
Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.

Fintech InsurTech

Founders & leadership

Novella was founded in 2021 by Alex Broome, Max Kane, and Michael Tsibelman.

Alex Broome Co-Founder & Head of BrokerageBroome previously handled real estate investment insurance at The Baldwin Group and served as VP of Sales at ReShield. Earlier in his career, he worked in real estate at Arena Investors, LP, in real estate investment banking and CMBS at The Bancorp, as a commercial credit analyst at Capital One, and in product development at BillGuard.

Max Kane Founder & CEOCo-founder and CEO. Previously spent nearly four years at Lemonade. Writes Novella’s first-party blog, including the April 2026 “Our First Novella” essay stating the company started in early 2024.

Michael Tsibelman CTO and Co-FounderCo-founder and CTO. Press cites prior software leadership at Microsoft, Gigya, and DoControl. Named as a co-founder in the May 2026 $21M raise coverage.

Matthew SayovitzNamed on SEC filing

Eric SimonsNamed on SEC filing

Nicholas WilliamsNamed on SEC filing

Investors · 8

Alumni Ventureslisted by Alumni VenturesManchester · $100K – $10M

How we know: av.vc · Not right? Tell us

Avid Ventureslisted by Avid VenturesNew York City · $500K – $8M

How we know: Avid Ventures's portfolio page · funding news · the VCSheet dataset · Not right? Tell us

BoxGrouplisted by BoxGroupNew York · $250K – $1M

How we know: boxgroup.com · open dataset · 5k.vc investor directory · Not right? Tell us

Brewer Lane Ventureslisted by Brewer Lane VenturesBoston

How we know: a partner's Signal profile · superbcrew.com · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Blank VenturesreportedSan Francisco · $500K – $2M

How we know: funding news · the VCSheet dataset · Not right? Tell us

Crystal Venture PartnersreportedNew York · $1M – $3M

How we know: funding news · Not right? Tell us

SV AngelreportedSan Francisco · $150K – $20M

How we know: funding news · Not right? Tell us

Verissimo VenturesreportedBedford

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

$21.3M disclosed across 2 of 3 rounds · 2022–2026

Undisclosed amountSeries AMay 2026
Source ↗
$21MraisedMay 2026 · 8 sources
Brewer Lane Ventures (lead)
Source ↗

▶$300KraisedJun 2022 · 5 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Matthew SayovitzDirector
Eric SimonsExecutive Officer, Director
Nicholas WilliamsDirector

Offering amount: $775K
Amount sold: $300K
Minimum investment: $25K
Proceeds to insiders: $150K
First sale: Jun 2022
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

LibertymutualLiberty Mutual provides commercial insurance solutions across multiple industries, including cyber insurance, property, liability, and workers compensation coverage tailored to business needs.

CounterpartCounterpart is an insurance services company licensed as a producer and surplus lines broker in the United States, offering insurance products across all 50 states and D.C.

Alera GroupAlera Group provides employee benefits consulting and alternative funding solutions for self-funded health plans. The firm serves employers of all sizes with risk management, funding structure optimization, and compliance guidance.

CoveredCovered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.

Companies working in the same space as Novella.

In the news

Novella Raises $21M in Fundingfinsmes.com · May 2026

Novella Raises $21.0M | Signalbasetrysignalbase.com · May 2026

Frequently asked questions

What does Novella do?: Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.
Who founded Novella?: Novella was founded by Alex Broome, Max Kane, Michael Tsibelman in 2021.
Who are Novella's investors?: Novella's investors include Alumni Ventures, Avid Ventures, BoxGroup, Brewer Lane Ventures, Blank Ventures, Crystal Venture Partners, SV Angel, Verissimo Ventures.
How much funding has Novella raised?: Novella has disclosed $21.3M raised across 2 of its 3 known rounds.
Where is Novella headquartered?: Novella is headquartered in San Dimas, US.