Novella
San Dimas, US · Founded 2021 · Delaware corporation · 6 known investors
Find your way into Novella
463 people in our graph share verified history with the Novella team — schools, employers, funds. One of them is your warm intro.
Ana Andreescuunlockedknows Michael Tsibelman · together at HP Software (overlapped)
×2knows the team · via Israeli Defense Forces (IDF)
×2knows the team · via University of Michigan
×3knows the team · via University of Michigan - Stephen M. Ross School of Business
knows the team · via HP Software
×3knows the team · via Capital One
Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.
Founders & leadership
Novella was founded in 2021 by Alex Broome, Max Kane, and Michael Tsibelman.
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Alex BroomeinCo-Founder & Head of BrokerageBroome previously handled real estate investment insurance at The Baldwin Group and served as VP of Sales at ReShield. Earlier in his career, he worked in real estate at Arena Investors, LP, in real estate investment banking and CMBS at The Bancorp, as a commercial credit analyst at Capital One, and in product development at BillGuard.
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Michael TsibelmaninCTO and Co-FounderCo-founder and CTO. Press cites prior software leadership at Microsoft, Gigya, and DoControl. Named as a co-founder in the May 2026 $21M raise coverage.
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Matthew SayovitzNamed on SEC filing
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Eric SimonsNamed on SEC filing
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Nicholas WilliamsNamed on SEC filing
Investors · 6
Funding
SEC filings, press & company announcements$21.3M disclosed across 2 of 3 rounds · 2022–2026
- Undisclosed amountSeries AMay 2026Source ↗
- $21MraisedMay 2026 · 8 sources
Brewer Lane Ventures (lead)
Source ↗
▶$300KraisedJun 2022 · 5 investors · Other TechnologyRule 506(b)
▶$300KraisedJun 2022 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Matthew SayovitzDirector
- Eric SimonsExecutive Officer, Director
- Nicholas WilliamsDirector
- Offering amount
- $775K
- Amount sold
- $300K
- Minimum investment
- $25K
- Proceeds to insiders
- $150K
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Libertymutual18 shared keywordsLiberty Mutual provides commercial insurance solutions across multiple industries, including cyber insurance, property, liability, and workers compensation coverage tailored to business needs.
Counterpart11 shared keywordsCounterpart is an insurance services company licensed as a producer and surplus lines broker in the United States, offering insurance products across all 50 states and D.C.
Alera Group11 shared keywordsAlera Group provides employee benefits consulting and alternative funding solutions for self-funded health plans. The firm serves employers of all sizes with risk management, funding structure optimization, and compliance guidance.
Covered11 shared keywordsCovered operates a homeowners insurance marketplace connecting mortgage borrowers with 80+ carriers across all 50 states, offering quote comparison, licensed advisor guidance, and renewal re-shopping to help borrowers secure adequate coverage and competitive rates.
Companies competing with Novella for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Novella do?
- Novella is an insurance wholesaler that provides commercial property and general/excess liability coverage, offering quotes within 24 hours for retail agents and brokers. It targets complex commercial risks across real estate, hospitality, and construction industries in the U.S.
- Who founded Novella?
- Novella was founded by Alex Broome, Max Kane, Michael Tsibelman in 2021.
- Who are Novella's investors?
- Novella's investors include Avid Ventures, Brewer Lane Ventures, Blank Ventures, Crystal Venture Partners, SV Angel, Verissimo Ventures.
- How much funding has Novella raised?
- Novella has disclosed $21.3M raised across 2 of its 3 known rounds.
- Where is Novella headquartered?
- Novella is headquartered in San Dimas, US.