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Nol Universe

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NOL Universe is a travel and leisure platform company formed from the merger of the Yanolja platform and Interpark Triple, connecting accommodation, flights, and entertainment bookings. It serves travelers and leisure customers as well as partner businesses across South Korea's travel, culture, and leisure market.

Also known as NOL UNIVERSE Β· Nol Universe Corp. Β· λ†€μœ λ‹ˆλ²„μŠ€

Investors Β· 1

Company profile

researched Aug 2026

NOL Universe is a South Korean travel and leisure platform company created by combining Yanolja Platform and Interpark Triple into a single integrated corporation. Through one platform it connects domestic and international accommodation, domestic and international flights, AI-generated custom packages, leisure and activity products, mobility/transport, and culture offerings such as performances and exhibitions. The company describes its scope as extending beyond conventional leisure booking into everyday experiences including dining, shopping and community engagement.

The company operates a portfolio of consumer brands: Yanolja, a leisure platform; Interpark, a Korean travel and entertainment ticketing service; Triple, a personalized travel planning platform; and Triple Korea, aimed at inbound international tourists visiting South Korea. NOL World, a global inbound travel platform, is also operated by NOL Universe. NOL Universe publishes leisure-market research under its own name, including a 2026 leisure trend report ('H.O.R.S.E') and the 2025 NOL Wave Report covering K-culture and Korean tourism.

Founding story

The name combines the Korean word "Nol" (meaning "play") with "universe", intended to convey open-ended experiences; the entity was formed to consolidate two long-established Korean travel and leisure operators into one platform.

Business model

NOL Universe operates business-to-consumer online platforms that intermediate bookings for accommodation, flights, packages, activities, mobility and cultural events, while also distributing accommodation inventory through partnerships with external distributors such as Japan's APPLE WORLD.

Latest developments

Following the January 2025 launch, NOL Universe announced a strategic partnership with Japan's APPLE WORLD Inc. to expand global accommodation distribution, and its NOL World inbound platform launched an accommodation service aimed at K-pop fans travelling to Korea. The company released the 2025 NOL Wave Report on K-culture and Korean tourism in December 2025 and a 2026 leisure trend report in January 2026.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history, risks & controversies

Market position

Positioned as one of the largest travel and leisure platforms in Asia and a leading Korean travel, leisure and culture platform operator, aiming to compete with major global online travel agencies.

Technology

The company applies its accumulated travel and leisure database together with ontology-based artificial intelligence to deliver personalized user experiences and AI-generated travel packages.

Go-to-market

Consumer-facing apps and websites under the Yanolja, Interpark, Triple, Triple Korea and NOL World brands, supplemented by partnerships with overseas distributors and published leisure-trend research.

Korean consumers booking travel, leisure and cultural experiences; international tourists visiting South Korea; and accommodation, transport and entertainment supply partners.

Geography

Headquartered in Pangyo 2nd Techno Valley, Gyeonggi Province, South Korea, with a domestic Korean consumer base, inbound services for international visitors to Korea, and distribution partnerships extending to Japan.

History

The platform was introduced by Yanolja on 2024-12-27 as a merger of its two OTA subsidiaries, Yanolja Platform and InterparkTriple Corp. Yanolja, founded in 2007, had acquired Interpark and Triple in 2022 for about 300 billion won (roughly $202 million), later divesting Interpark's shopping and book businesses and consolidating the remaining travel operations with Triple to form InterparkTriple. The merger plan was announced in August 2024 as part of a wider restructuring and was approved by shareholders of both subsidiaries in November 2024. The combined corporation was officially launched on 2025-01-21.

Risks & controversies

The merger followed a restructuring at parent Yanolja intended to improve profitability ahead of a repeatedly postponed Nasdaq listing; Yanolja reported operating profit of 1.7 billion won on sales of 766.7 billion won in 2023, and industry officials cited difficulty reaching its targeted 10 trillion won enterprise value.

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Yanolja acquisition cost for Interpark and Triple (2022)Jan 2022$202M

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Timeline Β· 7

launches, deals, and filings
Jan 2026
Publication of 2026 leisure trend report 'H.O.R.S.E'

source β†—

Dec 2025
Publication of 2025 NOL Wave Report on K-culture and Korean tourism

source β†—

Jan 2025
Dual CEO structure established

The company began operating under co-CEOs Bae Bo-chan (CEO of Yanolja Platform) and Choi Hwi-young (CEO of Interpark Triple); later releases identify Thomas Lee as CEO.

source β†—

Jan 2025
Nol Universe officially launched as merged B2C platform corporation

Yanolja Platform and Interpark Triple merged into a new integrated corporation, Nol Universe, led by co-CEOs Bae Bo-chan and Choi Hwi-young, headquartered in Pangyo 2nd Techno Valley, Gyeonggi Province.

source β†—

Jan 2025
Partnership with Japan's APPLE WORLD to expand global accommodation distribution

NOL Universe announced a strategic partnership with APPLE WORLD Inc. of Japan to expand global accommodation distribution.

source β†—

Jan 2025
NOL World launches accommodation platform for K-pop fans visiting Korea

NOL World, the global inbound travel platform operated by NOL Universe, launched an accommodation service targeting K-pop fans travelling to Korea.

source β†—

Dec 2024
Yanolja unveils NOL Universe from merger of Yanolja Platform and InterparkTriple

Yanolja introduced NOL Universe, created by merging its two OTA subsidiaries, Yanolja Platform and InterparkTriple Corp., after shareholder approval in November 2024.

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Nol Universe do?
South Korean travel and leisure platform formed by the merger of Yanolja Platform and Interpark Triple.
Who are Nol Universe's investors?
Nol Universe's investors include Kiwoom Investment.