Nivoda Limited

Market position

Positioned as a B2B sourcing marketplace and, per its app listing, an "operating system for the global diamond trade" [3]. A secondary analysis characterises the company as aiming to be a one-stop shop or "Amazon" of the global jewelry market, notes an emphasis on the U.S. market (described as roughly 60% of global diamond market share and the largest part of Nivoda's business), and cites relationships with certification bodies GIA and IGI as trust signals [5].

Sources point to breadth of aggregated supply (roughly 2 million stones from suppliers in 60+ countries), consolidation of multi-supplier orders into a single shipment and invoice in local currency, in-house quality control and management of logistics, customs and paperwork, zero-inventory showcasing tools (virtual showroom and API feeds) that let retailers sell stones they do not hold, embedded trade credit with 30-60 day terms, risk-free returns and 24-hour support [0][5].

Technology

A web platform and API sit at the core: diamond and gemstone search with filters, automated ordering, API-driven inventory feeds for retailer websites, a Shopify integration (Nivoda Connect), 360-degree video assets used in the in-store virtual showroom, and native mobile apps offering search, information requests, checkout, order history and push notifications [0][3]. Secondary analysis describes a digital-first operating approach using platform software and process automation [5].

Go-to-market

Free self-service sign-up for jewelers alongside scheduled product demos and a schedule-a-call form, supported by 24-hour customer support and a content/blog program targeting jeweler e-commerce topics such as Shopify SEO and AI-driven shopping [0][2]. Distribution is extended through retailer-side embedding: website inventory feeds, the Shopify app integration and the in-store virtual showroom place Nivoda's catalogue inside partner retailers' own sales channels [0].

Jewelry retailers, jewelers and other trade businesses; the website states more than 10,000 jewelers can join for free, and terms restrict accounts to entities engaged in a bona fide jewellery-trade business [0][4]. Named customer references include Purely Diamonds, SP Green & Co and Harmony Jewels [0].

Geography

Headquartered and registered in London (Suite 202, 100 Hatton Garden, EC1N 8NX) [1][3][4]. A secondary analysis reports offices in London, New York and Antwerp and supplier coverage across more than 60 countries [5]. Express delivery is currently offered in the US, Canada and Europe [0], and directors' correspondence addresses span the UK, the Netherlands and the United States [6].

History

The company was incorporated in England and Wales on 24 April 2017 as World Gem Centre Ltd, renamed World Diamond Centre Ltd on 18 October 2017, and adopted the Nivoda name on 27 June 2018 [1]. David Robert Sutton was appointed director on incorporation in April 2017 and Andre Rudolph Johannes Woons in January 2018; both were registered as persons with significant control holding more than 25% but not more than 50% until 19 October 2022, when the company filed a statement that it knows of no registrable person [6][7]. Entrepreneur First GP Limited was recorded as a person with significant control with significant influence or control from 7 February 2018 until 18 August 2020 [7]. Later board additions were Mathias Schilling (October 2022), Andrew Sugrue (October 2023) and Sanjot Malhi (September 2024); Bas Johannes Lustenhouwer served as a director from May 2021 to October 2022 [6].

Risks & controversies

No controversies are reported in the sources. The terms and conditions note operational and compliance constraints: access is conditional on KYC/KYB and AML compliance, Nivoda may reject, suspend or terminate customer access without justification where legal, regulatory, reputational, financial or operational risk arises, and the company disclaims liability for website or service unavailability [4]. Credit terms are subject to approval and express delivery is limited to certain regions [0]. Note also that a secondary aggregator source states a 2019 founding date, which conflicts with the 2017 incorporation record at Companies House [1][5].