NFL ALL DAY

NFL ALL DAY is an officially licensed digital collectibles platform operated by Dapper Labs in partnership with the National Football League and the NFL Players Association. Its core product is "Moments" — limited-edition digital video highlight NFTs of NFL plays from the current season and from league history — which fans acquire through pack drops and buy, sell and trade on an in-platform marketplace. Collectible tiers range from common Moments minted without visible serial numbers, intended as a low-cost entry point, to Legendary and other scarce editions.

Around the collecting layer the platform runs game and engagement mechanics: challenges with rewards, trade-in auctions and leaderboards, weekly prediction and survivor-style contests, a fantasy-style weekly lineup game where users pick a quarterback, running back, wide receiver and tight end without repeats to accumulate yards, and "Playbook," a mode that rewards holding Moments tied to the week's best-performing players. Later product work added Signature Edition collectibles with on-chain autographs, "Dynamic Moments" whose highlight content accumulates over a season based on player or team performance, a Reputation Points (REP) progression system tied to a tiered "Franchise" rewards ladder (from Rookie through Hall of Famer, with rewards including merchandise, an NFL Draft experience, a Community Curation Council seat and a Super Bowl package), a social feed with reporter news, marketplace alerts and live game updates, marketplace tooling such as pack odds visibility, historical price data and an "Offers 2.0" system, and packs with guaranteed buyback value redeemable for platform credit.

In May 2026 Dapper Labs announced it was stopping primary issuance of new NFL ALL DAY collectibles and had signed a new licensing agreement with the NFL, saying it was working on the next evolution of NFL digital collectibles. Existing collectibles were unaffected and remained tradable on the marketplace; the company also committed to a "Founding Collector" designation and a 5% Dapper balance rebate on purchases, released after a one-year holding period.

Business model

Dapper Labs sells packs of licensed NFL Moments to consumers (primary issuance) and operates the secondary marketplace on which collectors trade them, under licensing arrangements with the NFL and the NFLPA. The NFL and the NFLPA each took equity stakes in Dapper Labs when the partnership began in 2021, and the parties revised the commercial terms ahead of the 2023 season; industry practice reported at the time involved rights holders accepting smaller guaranteed payments in exchange for larger equity stakes or higher shares of future revenue. Primary issuance of new NFL collectibles was halted in May 2026, leaving the marketplace as the remaining trading venue for existing Moments.

Revenue derives from primary pack sales and from marketplace transactions in Moments; secondary marketplace sales volume has been tracked publicly by third parties such as CryptoSlam. A pack buyback mechanism returns platform credit rather than cash, and a 5% rebate on purchases is issued as Dapper balance for collectibles held at least a year.

Traction

Secondary marketplace sales averaged more than $12 million per month in August, September and October 2022, then fell below $4 million per month through 2023. In September 2023 the platform sold out weekly pack drops for three consecutive weeks and cracked the top 10 NFT collections by activity, with that month's secondary sales exceeding every month since February 2023. By May 2026 sales volume had only once exceeded $10,000 in a day before the primary-issuance announcement, after which volumes rose to roughly $32,000 and then more than $53,000 on consecutive days, with unique sellers rising from under 100 in a week to more than 400 in a day.

Latest developments

In May 2026 Dapper Labs stopped primary issuance for NFL ALL DAY and announced a new NFL licensing agreement, with details to be shared closer to the season; existing collectibles remain tradable, and the company added a "Founding Collector" label and a 5% Dapper balance rebate on purchases that vests after one year of holding. Earlier in the 2025-26 cycle the platform introduced the "All New ALL DAY" experience, Signature Edition on-chain autographed Moments, the REP progression system and "The Franchise" rewards ladder, new weekly competition formats, upgraded marketplace tooling, and packs with guaranteed buyback value.