Nextmark
2 known investors
NextMark provides media planning and research tools that let advertisers find and reach audiences by interest across online, mobile, email, postal, and insert media. It offers a searchable database of over 100,000 addressable media programs along with order management tools for media buyers, planners, and sellers.
Also known as NextMark · NextMark, Inc.
Investors · 2
Company profile
researched Aug 2026NextMark, Inc. is a software company serving the media planning, media sales and ad operations markets. Its products include a multi-channel media planner, a digital media planner, the Mailing List Finder search tool, Media Magnet, and media operations modules covering lists, package inserts and digital media. On the sell side, NextMark offers tools for publishing data cards (including HD data cards), driving site traffic, advertising in its MediaPulse newsletter, e-mail promotion, preferred placement in search results, lead generation and a product called Compass [0][1].
The company describes its search resource as covering expert information on more than 100,000 addressable media programs spanning online, mobile, email, postal and insert media [0][1]. Its consumer-facing Mailing List Finder site provides free access to information on more than 60,000 postal, email and telephone mailing lists from more than 1,400 vendors, broken down into categories such as 37,000+ consumer lists, 20,000+ business lists, 44,856 postal lists, 8,870 e-mail lists, 12,232 telephone lists, 1,283 package insert programs and 9,151 international lists; data cards indicate data source, freshness and the list owner's privacy/opt-in policy [2]. A third-party company profile characterizes NextMark as providing matchmaking and collaborative workflow systems for buying and selling premium guaranteed inventory, used by more than 1,500 organizations across 15 online and offline channels and over 125,000 media programs, on patented technology [4].
NextMark also maintains educational and reference resources including a marketing glossary, provider directory, expert articles, materials for educating students and staff, and a bookstore, alongside a company blog and the MediaPulse newsletter [0][1].
Founding story
Joseph Pych founded NextMark in 1999 to help organizations reach their market through addressable media. Before NextMark he built large marketing databases at Exchange Applications and two mobile computing platforms at Travelers; he holds three US patents, a Master's in Computer Science from Rensselaer Polytechnic Institute and dual Bachelor of Arts degrees in Mathematics and Computer Science from Cornell University, and has received the DMEF Rising Stars Award and inclusion in BtoB Magazine's Who's Who list [3].
Business model
NextMark sells subscription-style access to media planning and operations software, with free trials, a free basic search tool and paid "Pro" upgrades, and pricing pages for both media planning and media operations products. It also monetizes the sell side of the marketplace through paid visibility services for media owners and list managers — data card publishing, MediaPulse newsletter advertising, e-mail promotion, preferred provider status, top search placement and sales lead delivery [0][1].
Revenue is generated from software subscriptions and upgrades for media planners and operations teams, and from promotional and listing services sold to media sellers and list managers [0][1].
Traction
The Mailing List Finder states its underlying search technology has been used to complete more than 5 million searches and 100,000 direct marketing campaigns, and provides access to more than 60,000 mailing lists from over 1,400 vendors [2]. NextMark's site cites expert information on 100,000+ addressable media programs [0][1]. A third-party profile reports use by more than 1,500 organizations across 15 channels and over 125,000 media programs, approximately 14 employees as of July 2026, and estimated annual revenue of $1M–$10M [4].
Latest developments
The Mailing List Finder database continues to be updated daily with new mailing list offerings, including recently added consumer, donor, B2B and mobile app audience lists [2]. A third-party profile reports a Preferred Provider Program launched in May 2022 for list managers, and lists roughly 14 employees and a chief executive officer distinct from founder and president Joseph Pych as of July 2026 [4].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
NextMark positions itself as a cross-channel media discovery and workflow provider spanning online, mobile, email, postal and insert media. A third-party profile places it in the software development and advertising technology sector as a smaller firm relative to data and marketing services companies such as Acxiom, Epsilon, Merkle, Claritas, SRDS and MRI-Simmons [0][1][4].
NextMark emphasizes multi-source coverage rather than a single list owner's inventory, with data cards disclosing data source, recency and opt-in status, plus comparison attributes such as counts, pricing, popularity, size and correlated lists. It spans both offline (postal, telephone, insert) and digital channels in one planning and ordering workflow, and a third-party profile describes its matchmaking technology as patented [0][1][2][4].
Technology
The platform centers on a searchable database of addressable media programs and mailing list data cards, with a media search engine offering mobile editions and browser plug-ins, order management workflow for lists, inserts and digital media, and lead generation tools. A third-party profile states the underlying matchmaking technology is patented, and its published tech stack includes DoubleClick Floodlight, RSS, oEmbed, JSON-LD, jQuery, Lightbox, Flickity and Cloudflare Bot Management [0][1][4].
Go-to-market
The company markets through free search access and free trials that convert to paid Pro accounts, a MediaPulse newsletter and alerts for new media options, a blog, demonstrations, testimonials, published pricing, and direct phone/contact sales from its New Hampshire office [0][1][2]. For sellers, it runs promotional programs including a Preferred Provider Program launched in May 2022 to help list managers promote their services [4].
Media buyers, planners and ad operations teams on the buy side, and media sellers, list managers, publishers and providers on the sell side. A third-party profile lists agencies, publishers, brokers, consultants and rep firms among its customer types, citing use by more than 1,500 organizations [0][1][4].
Geography
Headquartered in Hanover, New Hampshire, United States, with a listed +1 (603) phone number. The company opened a New York City office in February 2013 and has been associated with a location in Edmond, Oklahoma. Its mailing list database includes more than 9,000 international lists as well as UK business, consumer and email list categories [0][1][2][4].
History
NextMark was founded in 1999 by Joseph Pych with the stated mission of helping organizations reach their market through addressable media. John Swindell joined in 2002 and serves as Vice President of Operations, overseeing operations, professional services and customer support. The company hired Weiping Liu as Director of Software Engineering in November 2012, Chris O'Hara as Chief Revenue Officer in January 2013, and Mark Winberry as Director of Product Management in September 2013; it opened a New York City office in February 2013. NextMark's blog references the company spawning Bionic Advertising Systems, and a January 2015 Data Card Quality Report in which 28 list managers scored perfectly [0][1][3][4].
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsNextMark, based in Hanover, NH, launched the Preferred Provider Program to help list managers promote their services.
Joseph Pych founded NextMark in 1999 with the mission of helping organizations reach their market through addressable media.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Nextmarknextmark.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nextmark do?
- NextMark builds media planning, ad sales and ad operations software backed by a searchable database of addressable media programs.
- Who are Nextmark's investors?
- Nextmark's investors include CEI Ventures, The Venture Capital Fund of New England.